# Circular Athletic Towels This Ultra-Absorbent Towel is Designed to Be Used at the Gym By Katherine Pendrill | Published 2015-09-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ultraabsorbent-towel References: [kickstarter](https://www.kickstarter.com/projects/1375711250/the-gymfinity-towel?ref=category) The 'Gymfinity Towel' is a [super-absorbent towel](https://www.trendhunter.com/trends/everlayer-1) that can be worn around the neck while exercising. For those who spend a significant amount of time at the gym, it is necessary to bring along a handy athletic towel. This towel is not only functional but also features a unique circular design. Unlike other athletic towels, the Gymfinity Towel features a circular shape that allows it to be worn around the neck. The unique design makes it easier for users to wipe away sweat during a workout without their towel getting in the way. The towel is extremely absorbent and designed to stand up to [intense workouts](https://www.trendhunter.com/trends/ten-thousand-versatile-shirt-20). The product is perfect for bodybuilders, hikers or other exercise enthusiasts. The ultra-absorbent towel is currently available in four colors, including turquoise, pink, navy and basic white. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 13% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Circular Athletic Towels:** Disruptive innovation opportunity: Design compact, circular towels with absorbent material for gym-goers. - **Neck-wearable Towels:** Disruptive innovation opportunity: Create towels that can be worn around the neck for easy access and convenience during workouts. - **Highly Absorbent Workout Towels:** Disruptive innovation opportunity: Develop ultra-absorbent towels specifically designed for intense workouts, catering to the needs of bodybuilders, hikers, and exercise enthusiasts. ### Where This Applies - **Fitness Accessories Industry:** Disruptive innovation opportunity: Design and manufacture unique and functional fitness accessories like circular athletic towels to cater to the growing demands of gym-goers. - **Fashion Industry:** Disruptive innovation opportunity: Collaborate with fitness brands to introduce stylish and convenient neck-wearable towels, tapping into the market of fashion-conscious gym enthusiasts. - **Sports Equipment Industry:** Disruptive innovation opportunity: Develop highly absorbent workout towels as an add-on accessory for sports equipment brands catering to athletes and fitness enthusiasts. ## Related on Trend Hunter - [Quick-Absorbing Textural Bath Towels](https://www.trendhunter.com/trends/bath-towel-reloaded.md) - [Fast-Drying Odor Control Towels](https://www.trendhunter.com/trends/packtowl.md) - [Absorbent Colorful Yoga Towels](https://www.trendhunter.com/trends/colorful-yoga-towel.md) - [Odor-Free Bath Towels](https://www.trendhunter.com/trends/k-25.md) - [Antimicrobial Towels](https://www.trendhunter.com/trends/titan-yarn.md) - [Size-Inclusive Towels](https://www.trendhunter.com/trends/size-inclusive-towel.md) - [Sporty Post-Workout Body Wipes](https://www.trendhunter.com/trends/hypergo.md) - [Oversized Car-Drying Towels](https://www.trendhunter.com/trends/oversized-long-reach-microfiber-towel.md) - [Gym Gear-Specific Laundry Pods](https://www.trendhunter.com/trends/gymspin.md)