# Distortion-Free Camera Lenses This Ultra Wide-Angle Lens Offers Unprecedented Optical Quality By Rahul Kalvapalle | Published 2016-08-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ultra-wideangle-lens References: [geeky-gadgets](http://www.geeky-gadgets.com/zero-distortion-ultra-wide-angle-lens-hits-kickstarter-01-08-2016/) & [kickstarter](https://www.kickstarter.com/projects/laowa/ultra-wide-angle-lens-with-zero-distortion-laowa-1?ref=category_newest) A company by the name of Venus Optics has gone ahead and launched a truly innovative and ingenious ultra wide-angle lens, dubbed the Zero Distortion Ultra Wide-Angle Lens, that is designed to make it easier than ever for people who own [full frame cameras](https://www.trendhunter.com/trends/leica-q3-43-camera) to take images that are absolutely free of any kind of distortion, allowing the end result to consist solely of optical quality of the very highest quality. This particular ultra wide-angle lens, currently the subject of a crowdfunding campaign over on [Kickstarter](https://www.trendhunter.com/trends/mobile-camera-lens), is called the LAOWA 12mm f/2.8 ZERO-D, and is a lens that is compact and easy to install but allows you to take stunningly clear images. This wide-angle optical lens is an excellent and worthy addition to the armory of any full frame photographer. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 14% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### Why This Trend Is Growing - **Zero Distortion Lenses:** Opportunity for camera manufacturers to develop and market lenses that offer distortion-free images for professional photographers. - **Ultra Wide-angle Lenses:** Opportunity for lens manufacturers to create compact and easy-to-install ultra wide-angle lenses for full frame cameras. - **Crowdfunding for Camera Accessories:** Opportunity for entrepreneurs to launch crowdfunding campaigns for innovative camera accessories that cater to professional photographers. ### Industries Being Reshaped - **Photography Equipment:** Camera manufacturers can incorporate distortion-free lens technology into their product lines to offer professional-grade equipment. - **Lens Manufacturing:** Lens manufacturers can specialize in the production of ultra wide-angle lenses for various camera models to cater to professional photographers. - **E-commerce Platforms:** E-commerce platforms can feature crowdfunding campaigns for innovative camera accessories, attracting professional photographers looking for cutting-edge equipment. ## Related on Trend Hunter - [Detachable Mobile Camera Lenses](https://www.trendhunter.com/trends/mobile-camera-lens.md) - [3D Content-Capturing Camera Lenses](https://www.trendhunter.com/trends/imaging-camera-lens.md) - [Variable Vintage Aesthetic Lenses](https://www.trendhunter.com/trends/moment-tuner-by-module-8.md) - [Performance-Driven Speedy Camera Lenses](https://www.trendhunter.com/trends/leica-cameras.md) - [Multi-Coated Glass Lens Cameras](https://www.trendhunter.com/trends/lomo-instant-wide-glass.md) - [Long-Range Autofucus Lenses](https://www.trendhunter.com/trends/sniper-series-f1-2.md) - [Photographer-Grade Smartphone Lenses](https://www.trendhunter.com/trends/shiftcam-lensultra-explorer-series.md) - [Space-Saving Smartphone Lenses](https://www.trendhunter.com/trends/shiftcam-lensultra.md) - [Ultra-Lightweight Photography Lenses](https://www.trendhunter.com/trends/panasonic-lumix-se100.md)