# Violet Streetwear-Style Shirts FILA's Ultra Violet Graphic Shirt is a Millennial Pink Alternative By Madison Mackay | Published 2018-02-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ultra-violet-graphic-shirt References: [hypebae](https://hypebae.com/2018/2/fila-ultra-violet-purple-graphic-logo-top) & [urbanoutfitters](https://www.urbanoutfitters.com/en-gb/shop/fila-uma-purple-logo-long-sleeve-t-shirt?category=new-in-womens-clothing&color=066) Clothing company [FILA](https://www.trendhunter.com/trends/burger-king-and-fila) created a new ultra violet graphic shirt in a color to replace Millennial pink. The long-sleeved shirt features the brand's graphic logo and other [retro 90s prints](https://www.trendhunter.com/trends/90sinspired-activewear). This new staple piece has a crewneck relaxed silhouette, made to be super comfortable and casual. The [fresh light purple color](https://www.trendhunter.com/trends/radiant-lilac) is a throwback to classic streetwear colors, adding a contemporary style to the classic sportswear shirt. Made with high-quality cotton, this shirt was created to last and be worn for years. The shirt was made in multiple sizes, but was intended to be worn oversized. FILA's new ultra violet graphic shirt is available online now and would make the perfect Valentine's Day gift with the holiday themed color. Image Credit: Urban Outfitters ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 24% | Activity: 5% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Violet Streetwear-style Shirts:** Disruptive innovation opportunity: Creating a new color inspired by classic streetwear for staple clothing pieces. - **Millennial Pink Replacement:** Disruptive innovation opportunity: Introducing alternative color options to replace popular fashion trends and offer a fresh take on classic styles. - **Throwback to 90s Retro Prints:** Disruptive innovation opportunity: Incorporating nostalgic elements from past fashion eras into modern clothing designs. ### Where This Applies - **Fashion/apparel:** Disruptive innovation opportunity: Creating unique color options and incorporating nostalgic prints in clothing designs to attract millennial customers. - **Streetwear:** Disruptive innovation opportunity: Combining classic streetwear styles with contemporary colors and prints to create unique and trendy clothing pieces. - **E-commerce:** Disruptive innovation opportunity: Capitalizing on holiday-themed color options to target seasonal online shopping trends and boost sales. ## Related on Trend Hunter - [Street Utility Rugged Styles](https://www.trendhunter.com/trends/ultra-violet-collection.md) - [Valentine's-Ready Spring Capsules](https://www.trendhunter.com/trends/uniqlo-5.md) - [Premium Street-Informed Sportswear](https://www.trendhunter.com/trends/fila-4.md) - [Youth-Focused Fashion Brands](https://www.trendhunter.com/trends/youthfocused-fashion-brand.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Colorwear Apparel Line](https://www.trendhunter.com/trends/loungewear-and-activewear-1.md) - [Pink Spider-Themed Apparel](https://www.trendhunter.com/trends/sp5der-worldwide.md) - [Bold Spring-Ready Sneakers](https://www.trendhunter.com/trends/fierce-purple.md) - [Quick-Drying Summer T-Shirts](https://www.trendhunter.com/trends/classic-tee.md)