# Eco-Friendly Anti-Odor Suits The 'Ultra Suit' is a Versatile Formalwear Option By Joey Haar | Published 2017-12-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ultra-suit References: [kickstarter](https://www.kickstarter.com/projects/1762172676/ultra-suit-the-most-advanced-and-eco-friendly-suit) A suit is a necessary part of many men's wardrobes, and the Ultra Suit lets men get more out of their finest outfit. The suit, which has more than quadrupled its funding goal on [Kickstarter](https://www.trendhunter.com/trends/graftek-basics), is both environmentally friendly and impressively versatile, making it a great pick for men who ask a lot out of their suits. Considering that a suit is usually the most expensive item in a man's wardrobe, many can't afford to own more than a single suit. That means that the one suit men have should be able to keep up with the rigors of daily life. The Ultra Suit is waterproof, anti-stain, stretchable, UV-protected, wrinkle-free, breathable, and odor-repelling, and it's constructed out of [eco-safe materials](https://www.trendhunter.com/trends/national-marine-suppliers). ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 56% | Activity: 81% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Eco-friendly Suits:** Disruptive innovation opportunity: Develop sustainable and environmentally friendly materials and manufacturing processes for the fashion industry. - **Versatile Formalwear:** Disruptive innovation opportunity: Design clothing that can be easily transformed to serve multiple purposes, reducing the need for owning multiple items. - **Anti-odor Technology:** Disruptive innovation opportunity: Create innovative fabrics and treatments that eliminate odor-causing bacteria, enhancing the longevity and functionality of clothing. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Incorporate new technologies and sustainable practices into the fashion industry to meet the increasing demand for eco-friendly and versatile clothing. - **Textile:** Disruptive innovation opportunity: Develop advanced textile materials with built-in anti-odor properties to cater to the growing market of consumers seeking odor-resistant clothing. - **Manufacturing:** Disruptive innovation opportunity: Implement more efficient and eco-friendly manufacturing processes to produce garments that are both versatile and sustainable. ## Related on Trend Hunter - [Crowdfunded Graphene-Infused Apparel](https://www.trendhunter.com/trends/graftek-basics.md) - [Waterproof Golf Suits](https://www.trendhunter.com/trends/tindall-rain-jacket.md) - [Bespoke Scuba Diving Drysuits](https://www.trendhunter.com/trends/diving-drysuit.md) - [Adaptable Warm Weather Suits](https://www.trendhunter.com/trends/luca-faloni-linen-suit.md) - [Hydrophobic Technical Tees](https://www.trendhunter.com/trends/technical-tee.md) - [Future-Focused Air-Filtering Suits](https://www.trendhunter.com/trends/voice-in-sight.md) - [Limitless Occasion Suits](https://www.trendhunter.com/trends/aw24-suiting-collection.md) - [Revolutionary Activewear Fabrics](https://www.trendhunter.com/trends/coolia-activewear.md) - [Adaptable Anti-Odor T-Shirts](https://www.trendhunter.com/trends/wellen-patinatech-tshirt.md)