# Buttery Soft Bodywear Capsules Lululemon's Wundermost Presents its New Ultra Soft Nulu Line By Amy Duong | Published 2023-10-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ultra-soft-nulu References: [designtaxi](https://designtaxi.com/news/425449/Lululemon-Launches-Its-First-Bodywear-With-Its-Softest-Fabric-Yet/) & [corporate.lululemon](https://corporate.lululemon.com/media/our-stories/2023/lululemon-launches-wundermost-bodywear?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  [Lululemon](https://www.trendhunter.com/trends/lululemon-x-erewhon) continues to grow its offerings with a new bodywear collection under Wundermost with the Ultra Soft Nulu series. It is a new fabric innovation that is known to be the softest creation by the imprint yet. The collection is comprised of nine designs -- all of which are made to complement the body's natural shape. This includes bodysuits, tank tops, tees, bras, and turtlenecks. Wundermost does not cinch or bunch up like [traditional shapewear designs](https://www.trendhunter.com/trends/oceanhug). It rather embraces the wearer with a close and intimate feel that can be described as a second skin. It is mostly defined by its double-layer fabric that hugs the body's natural contours without altering or restricting movement with fine tailoring. Image Credit: Lululemon ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 53% | Activity: 34% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Ultra Soft Nulu Fabric:** Lululemon's Ultra Soft Nulu fabric is a disruptive innovation opportunity that offers the softest bodywear experience yet. - **Bodywear Complementing Natural Shape:** The bodywear collection by Wundermost that complements the body's natural shape presents a disruptive innovation opportunity in the apparel industry. - **Second Skin Feel:** The second skin feel of Wundermost's bodywear is a disruptive innovation opportunity that provides a close and intimate experience to the wearer. ### Industries Being Reshaped - **Apparel Industry:** The disruptive innovation opportunities in the apparel industry include the development of ultra soft fabrics and bodywear designs that complement the natural shape of the body. - **Sportswear Industry:** In the sportswear industry, the disruptive innovation opportunity lies in creating bodywear that offers a second skin feel to enhance comfort and performance. - **Athleisure Industry:** The athleisure industry can explore disruptive innovation opportunities by incorporating the ultra soft Nulu fabric into their bodywear designs for a luxurious and comfortable experience. ## Related on Trend Hunter - [Premium Lifestyle Apparel Capsules](https://www.trendhunter.com/trends/lululemon-x-erewhon.md) - [Seamless Active Legging Designs](https://www.trendhunter.com/trends/align-no-line-highrise-pant.md) - [Luxe Activewear Fabrics](https://www.trendhunter.com/trends/set-active-unveils-luxform.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [Sculpting Shapewear Additions](https://www.trendhunter.com/trends/ultralift.md) - [Athleisure Line Launches](https://www.trendhunter.com/trends/performance-in-the-city.md) - [Structured Luxe Loungewear](https://www.trendhunter.com/trends/spanx-airessentials.md) - [Activewear Lounge Ranges](https://www.trendhunter.com/trends/soft-motions-collection.md) - [Luxe Comfort-Forward Loungewear](https://www.trendhunter.com/trends/bloomers-intimates.md)