# Ultra Realistic Video Games NBA 2K7 Preview By Mike Weldon | Published 2006-09-05 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ultra-realistic-video-games-nba-2k7-preview References: [media.xbox360.ign](http://media.xbox360.ign.com/media/792/792368/imgs_1.html) The trend of [increasing realism in video games](https://www.trendhunter.com/trends/immersive-gameplay) is not a surprise. However, it is very cool to see how much progress has been made over the last few years. The above graphic comes from the preview of NBA 2K7, now one of the most realistic games available. **Implications** - As technology continues to progress rapidly in all directions, the [gaming industry](https://www.trendhunter.com/trends/inspired-entertainment1) is increasingly rising to meet consumer demand for games that blur the lines between the virtual world and the real one. Any company looking to stay competitive in this industry has to be working towards enhancing immersion and the graphic realism of their products, lest they be left behind in the dirt. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 71% | Activity: 30% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Why This Trend Is Growing - **Increasing Realism:** The trend of increasing realism in video games is driving the development of ultra realistic video games like NBA 2K7, creating immersive experiences for gamers. - **Enhanced Immersion:** The demand for enhanced immersion in video games is pushing the gaming industry to develop more realistic and lifelike experiences, opening doors for disruptive innovation. - **Advanced Graphics:** Advancements in graphics technology are enabling the creation of visually stunning and realistic video games, presenting opportunities for disruptive innovations in the gaming industry. ### Industries Being Reshaped - **Video Game Development:** The video game development industry has an opportunity to capitalize on the trend of increasing realism and enhanced immersion by creating ultra realistic games that blur the boundaries between the virtual and real world. - **Technology and Graphics:** The technology and graphics industry can benefit from the demand for advanced graphics in video games, driving innovation and development of cutting-edge technologies. - **Virtual Reality:** The virtual reality industry can leverage the trend of enhanced immersion to create more realistic and immersive VR gaming experiences, paving the way for disruptive innovation in the gaming market. ## Related on Trend Hunter - [Lifelike FPS Games](https://www.trendhunter.com/trends/unrecord.md) - [Photorealistic Simulaton Games](https://www.trendhunter.com/trends/inzoi.md) - [3D Holographic Game Experiences](https://www.trendhunter.com/trends/vividq-call-of-duty.md) - [Virtual Reality Sports Games](https://www.trendhunter.com/trends/vr-football.md) - [In-Game Lighting Graphics Improvements](https://www.trendhunter.com/trends/directx-raytracing-1-2.md) - [Digital Brand-Made Arenas](https://www.trendhunter.com/trends/fc-25.md) - [Headset-Free 3D Gaming Platforms](https://www.trendhunter.com/trends/acer-spatiallabs-truegame.md) - [Full-Body Motion-Tracking Game Systems](https://www.trendhunter.com/trends/rebuff-reality-bodylink.md) - [Sci-Fi Film Gaming Promotions](https://www.trendhunter.com/trends/the-matrix-resurrections.md)