# Ultra-Configurable Prebuilt PCs Cyberpower's 'Ultra R77' Enables Full Personalization for Users By Colin Smith | Published 2023-11-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/ultra-r77 References: [cyberpowersystem](https://www.cyberpowersystem.co.uk/system/ultra-r77-gaming-pc)  [Cyberpower](https://www.trendhunter.com/trends/ultra-79-xtx) launched a premium prebuilt PC titled the 'Ultra R77.' However, while this is a prebuilt PC, this does not mean it is not fully configurable, as the system builder tool on Cyberpower's website enables customers to select nearly every component of the computer prior to ordering. This includes selecting the amount of RAM, the speed of the RAM, the amount of storage, the cooling solution, and more. With its default configuration, the Ultra R77 includes the [AMD](https://www.trendhunter.com/trends/aorus-supreme-5) [Ryzen 7 7800X3D](https://www.trendhunter.com/trends/7800x3d) processor and the AMD Radeon RX 7900XT graphics card. This is a high-end system capable of running any gaming application at full speed, while also being incredibly fast at creative workloads, such as video editing and rendering. The full details on the available components, free add-ons, and offered accessories, can be found online at Cyberpower's official website, linked above. Image Credit: Cyberpower ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 72% | Activity: 84% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Customizable Prebuilt Pcs:** The Ultra R77 allows customers to fully customize their prebuilt PC, selecting components such as RAM, storage, and cooling solutions. - **Premium Gaming Systems:** With its high-end components like the AMD Ryzen 7 7800X3D processor and the AMD Radeon RX 7900XT graphics card, the Ultra R77 is designed for optimal gaming performance. - **Personalized Creative Workstations:** The Ultra R77's configurable options make it an ideal choice for creative professionals seeking a fast and efficient computer for video editing and rendering. ### Who This Affects Most - **Computer Hardware Manufacturing:** The customizable features of the Ultra R77 open up opportunities for computer hardware manufacturers to create more personalized and flexible prebuilt PC options. - **Gaming Equipment Retail:** The Ultra R77's high-end gaming capabilities create a market for retailers to sell premium gaming systems to avid gamers. - **Digital Media Production:** The customizable and powerful features of the Ultra R77 make it a disruptive innovation opportunity for digital media production companies, enabling faster and more efficient video editing and rendering processes. ## Related on Trend Hunter - [Prebuilt Minimalist Gaming PCs](https://www.trendhunter.com/trends/ultra-79-xtx.md) - [High-End Prebuilt Gaming PCs](https://www.trendhunter.com/trends/aorus-supreme-5.md) - [Prebuilt Budget Gaming PCs](https://www.trendhunter.com/trends/cobalt-spark-r.md) - [Cost-Effective Gaming GPU Options](https://www.trendhunter.com/trends/ultra-xt-custom-gaming-pc-configurator.md) - [Value Gaming Desktops](https://www.trendhunter.com/trends/value-gaming-desktop.md) - [Affordable Gaming PCs](https://www.trendhunter.com/trends/cyberpowerpc-gamer-master.md) - [Premium Custom PCs](https://www.trendhunter.com/trends/comet-mk2.md) - [Temperature-Prioritizing Prebuilt PCs](https://www.trendhunter.com/trends/haf-5-pro.md) - [Diminutive Desktop Gamer PCs](https://www.trendhunter.com/trends/beelink-gtr7-pro.md)