# Creamy High-Protein Shakes Slate's Ultra Protein Shakes are Packed with 42 Grams of Protein By Laura McQuarrie | Published 2025-06-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ultra-protein-shakes References: [bevnet](https://www.bevnet.com/magazine/issue/2025/power-up-protein-is-going-bigger-and-wider-but-how-much-is-too-much) & [slatemilk](https://slatemilk.com/products/chocolate-ultra-protein-shake)  [Slate](https://www.trendhunter.com/trends/milk-chocolate-nutrition-shake) Milk offers 20-gram protein shakes, 32-gram nutrition shakes, and now, Ultra Protein Shakes with even more protein for those who need maximum nutrition on the go. The brand's new Ultra Protein Shakes made with real, [ultra-filtered milk](https://www.trendhunter.com/trends/nurri-milk-shake) contain 42 grams of protein and just [two grams of sugar](https://www.trendhunter.com/trends/grenade-protein-shakes), and are available in the same slim and convenient canned format as ever. This lactose-free shake launched in creamy Vanilla and classic Chocolate flavors that offer a grown-up experience of flavored milk with functional benefits. Slate positions its Ultra Protein Shakes as beverages for a morning boost, a mid-day pick-me-up, and post-workout fuel. High-protein meals and meal replacements are no longer just for gym-goers—everyday people are embracing them as a convenient way to stay nourished and feel fuller for longer throughout the day. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 76% | Activity: 76% | Freshness: 43% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Functional Beverage Innovation:** The rise of functional beverages like Slate's Ultra Protein Shakes highlights consumer demand for drinks that offer nutritional benefits beyond basic hydration. - **Convenient Protein Solutions:** There is a growing trend towards convenient high-protein options that cater to busy lifestyles, offering substantial nutrition in portable formats. - **Lactose-free Protein Products:** Increasing consumer interest in lactose-intolerant-friendly options sparks innovation in creating creamy, dairy-based protein products that are easily digestible. ### Sectors Adopting This - **Health and Wellness:** The integration of high-protein products into daily diets aligns with the health and wellness industry's focus on functional nutrition for maintaining energy and fullness. - **Food and Beverage:** The food and beverage industry is experiencing a surge in demand for nutritious, on-the-go meal replacements and snack options tailored for modern, active consumers. - **Fitness and Sports Nutrition:** As everyday consumers adopt fitness-related dietary habits, the sports nutrition industry is expanding its reach with products that offer both convenience and enhanced nutritional profiles. ## Related on Trend Hunter - [Milk Chocolate Nutrition Shakes](https://www.trendhunter.com/trends/milk-chocolate-nutrition-shake.md) - [High-Protein Bottled Milkshakes](https://www.trendhunter.com/trends/quest-protein-milkshakes.md) - [Professional Prepackaged Protein Shakes](https://www.trendhunter.com/trends/muscle-milk-pro.md) - [Extra-Smooth Protein Drinks](https://www.trendhunter.com/trends/darigold-protein-shakes.md) - [Nutritious Protein Milkshakes](https://www.trendhunter.com/trends/shaken-udder-protein-milkshakes.md) - [Dessert-Like Protein Milkshakes](https://www.trendhunter.com/trends/lemon-cheesecake-milkshake.md) - [Premixed Morning Protein Shakes](https://www.trendhunter.com/trends/ultimate-breakfast-shake.md) - [High-Protein Plant-Based Beverages](https://www.trendhunter.com/trends/silk-18g-protein.md) - [High-Protein Almond Alt Milks](https://www.trendhunter.com/trends/silk-protein.md)