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# Ultra-Pasteurized Ice Cream Mixes
Maola's Ice Cream Mixes Avoid Artificial Dyes and Flavors

By Laura McQuarrie | Published 2026-07-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/ultra-pasteurized-ice-cream-mixes
References: [maolamilk](https://maolamilk.com/news/celebrate-ice-cream-month-with-new-maola-ultra-pasteurized-ice-cream-mixes/)

![Ultra-Pasteurized Ice Cream Mixes](https://cdn.trendhunterstatic.com/thumbs/622/ultra-pasteurized-ice-cream-mixes.jpeg)

People want to indulge, and at the same time, invest in treats crafted with clean ingredients, so [Maola](https://www.trendhunter.com/trends/strawberry-whole-milk) is celebrating National Ice Cream Month by announcing Ultra-Pasteurized Ice Cream Mixes, available beginning August 2026. This lineup includes a classic 10% Vanilla Ice Cream Mix, a 10% Chocolate Ice Cream Mix, and a 14% Plain Ice Cream Mix, each mindfully made with milk and cream sourced from local Maola farm families—and no artificial dyes, flavors, or high fructose corn syrup.

“As consumers look for high-quality, indulgent food experiences, they expect the same from their ice cream,” said Lindsay Reames, EVP, [Growth & Brand](https://www.trendhunter.com/trends/eggo-zero) at Maola. “Our new ultra-pasteurized [ice cream mixes](https://www.trendhunter.com/trends/protein-ice-cream-mix) will help ice cream shops, restaurant owners, and retailers create high-quality ice cream products that will quickly become the favorite for their consumers.”

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 39% | Activity: 43% | Freshness: 83%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Clean-label Indulgence:** Premium desserts are shifting toward recognizable ingredients and free-from formulations, opening space for brands to combine indulgent taste with health-conscious positioning.
- **Ultra-pasteurized Convenience:** Extended-shelf-life dairy bases create new possibilities for foodservice operators and retailers seeking consistent quality, reduced waste, and faster product development.
- **Local Dairy Sourcing:** Farm-family supply chains can differentiate frozen dessert products by adding provenance, transparency, and regional authenticity to premium treat experiences.

### Where This Applies

- **Ice Cream:** Cleaner base mixes can reshape product menus as shops pursue premium flavors without artificial dyes, flavors, or high fructose corn syrup.
- **Foodservice:** Ready-to-use dairy mixes give restaurants and operators a simpler pathway to launch signature frozen desserts with consistent texture and quality.
- **Retail Dairy:** Ultra-pasteurized dessert ingredients support expanded refrigerated and frozen assortments that balance longer shelf life with consumer demand for cleaner labels.

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