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# Collaborative Stealthy Wireless Earbuds
KITH Joins Bose on an Ultra Open Earbud Design

By Amy Duong | Published 2024-01-18 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/ultra-open-earbud
References: [highsnobiety](https://www.highsnobiety.com/p/kith-and-bose-join-forces/)

![Collaborative Stealthy Wireless Earbuds](https://cdn.trendhunterstatic.com/thumbs/523/ultra-open-earbud.jpeg)

Streetwear retail giant [KITH](https://www.trendhunter.com/trends/1960-speakers) works in collaboration with [Bose](https://www.trendhunter.com/trends/bose-x-kendra-scott) on a [collaborative audio device](https://www.trendhunter.com/trends/aiaiai-x-hiddenny-headphones) that takes Bose's Ultra Open Earbuds as the main foundation. This is a push into the realm of audio design as Ronnie Fieg, founder of KITH explains “When it came to creating our version. I wanted to keep the design very minimalistic so we could let the shape be the focus.”

The new earbuds are a fusion of fashion and music, which are often seen hand in hand. As a result, it features a matte-black tone throughout the exterior to shine a focus on the natural beauty of the organic earbud shape. It is then detailed with branding accents in a contrasting white.

Image Credit: Bose

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 66% | Activity: 62% | Freshness: 20%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### What Makes This Trend Stand Out

- **Collaborative Audio Design:** The collaboration between KITH and Bose on the Ultra Open Earbuds presents an opportunity for innovative audio design.
- **Fashion-music Fusion:** The fusion of fashion and music in the KITH x Bose earbuds creates a trend where style and sound come together.
- **Minimalistic Design Emphasis:** The KITH x Bose earbuds showcase a trend towards minimalistic design, prioritizing the shape and natural beauty of the product.

### Sectors Adopting This

- **Streetwear Retail:** The collaboration between KITH and Bose in creating the Ultra Open Earbuds introduces disruptive opportunities in the streetwear retail industry.
- **Audio Design:** The KITH x Bose collaboration paves the way for disruptive innovation in the audio design industry.
- **Fashion-tech:** The fashion-music fusion exemplified by the KITH x Bose earbuds opens up new possibilities in the fashion-tech industry.

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