# Airy, Sinuous Architecture Old World Italy Goes Contemporary With the Regium Waterfront By Going Like Sixty | Published 2009-02-10 | World Source: Trend Hunter, https://www.trendhunter.com/trends/ultra-modern-buildings-beautiful-old-world-italy-goes-contemporary References: [dezeen](http://www.dezeen.com/2009/02/09/regium-waterfront-by-zaha-hadid-architects/) & [zaha-hadid](http://www.zaha-hadid.com/) The Regium Waterfront is located in the area more commonly known as Calabria, Italy, a place that is often referred to as the most beautiful city in Italy. [Zaha Hadid Architecture](https://www.trendhunter.com/trends/romeo-hotel-roma) will build the [Museum of Mediterranean History](https://www.trendhunter.com/trends/yohoo-museum) there, as well as an [aquarium and library](https://www.trendhunter.com/trends/nereid-marine-habitat). Part of the complex will be a second building for administrative offices, a gym, workshops, and a cinema. **Implications** - As developments rise every day in the world of technology, so do modern designs in the creative industry. What was once historical and classic is now being transformed towards a more contemporary outlook. Organizations could look at this move towards the modern in all aspects of their work in order to attract consumers who are looking for a more refined touch. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 61% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### What's Driving This Trend - **Contemporary Architecture:** The shift towards contemporary architecture can disrupt traditional design industries by introducing new styles, materials, and techniques. - **Cultural Preservation:** The integration of modern design with historical landmarks can create opportunities for innovative approaches to preserving cultural heritage. - **Mixed-use Spaces:** The trend towards combining commercial and cultural spaces can result in unique and dynamic destinations that can enhance customer experience. ### Who This Affects Most - **Architecture:** The shift towards contemporary architecture can disrupt traditional design industries by introducing new styles, materials, and techniques. - **Tourism:** The integration of modern design with historical landmarks can create opportunities for innovative approaches to tourist destinations. - **Entertainment:** The trend towards combining commercial and cultural spaces can result in unique and dynamic entertainment destinations that can provide a new form of experience. ## Related on Trend Hunter - [Futuristic Baroque Rome Hotels](https://www.trendhunter.com/trends/romeo-hotel-roma.md) - [Water Flow-Inspired Art Buildings](https://www.trendhunter.com/trends/nanhai-arts-center.md) - [Fish Scale-Resembling Facades](https://www.trendhunter.com/trends/istanbul-modern.md) - [Warehouse-Converted Ferry Terminals](https://www.trendhunter.com/trends/ropax-ferry.md) - [Sea-inspired Bar Interiors](https://www.trendhunter.com/trends/civico-29.md) - [Textured Glass Landmarks](https://www.trendhunter.com/trends/helsinki-design-and-architecture-museum.md) - [Infinity Loop-Shaped Museums](https://www.trendhunter.com/trends/yohoo-museum.md) - [Water Connection Architectural Installations](https://www.trendhunter.com/trends/aquatecture.md) - [Juxtaposing Angular Libraries](https://www.trendhunter.com/trends/brixen-public-library.md)