# Ultra-Luxury Makeup $589 Mascara From The Socialite Collection By Bianca | Published 2007-08-06 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/ultra-luxury-makeup-589-mascara-from-the-socialite-collection References: [hcouturebeauty](http://www.hcouturebeauty.com/) The world’s most [expensive mascara](https://www.trendhunter.com/trends/dreams-express)? There are women who would pay $589 for a Swarovski-coated tube of mascara? You better believe it! Within the first week of launching The Socialite Collection, Taysha Smith Valez had already sold 1,700 tubes of the opulent lash coating. That’s over a million smackers! What gave the 25-year old entrepreneur the confidence that there are women out there who wouldn’t mind shelling out that kind of dough to enhance their peepers? She’s one of them. Born and raised in a wealthy family, Smith Valez understood that moneyed women know what they want – and will pay whatever it takes to get it delivered right. Not only does she provide the [high-end products](https://www.trendhunter.com/trends/la-beaut-collection), but also offers a concierge service for a year after purchasing from her beauty line. At 24 she was the CEO of H. Couture Beauty and made the decision to empower others to turn their dreams into reality with her book, “Young Black Millionairess.” You can purchase the H. Couture line at Bianca’s [Luxury Department Store](https://www.trendhunter.com/trends/taste-club), the Hautest Department Store on Earth.” (www.shopbiancas.com) ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 93% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Why This Trend Is Growing - **Ultra-luxury Makeup:** There is an opportunity to explore the creation of more ultra-luxury makeup products with added value propositions like concierge services for customers. - **Opulent Lash Coatings:** Mascara with Swarovski coatings is not widely available in the market, creating an opportunity for companies to capture the niche market for opulent lash coatings. - **Young Black Millionairess:** Inspirational literature targeting underrepresented demographics such as young Black women can be an opportunity for publishers or authors to tap into. ### Industries Being Reshaped - **Publishing:** The book industry has an opportunity to explore publishing inspirational literature like 'Young Black Millionairess' to further empower underrepresented demographics. ## Related on Trend Hunter - [Luxurious Beauty Launches](https://www.trendhunter.com/trends/la-beaut.md) - [Affordable Luxury Cosmetics](https://www.trendhunter.com/trends/pretty-smart.md) - [Dramatic Length-Lifting Mascaras](https://www.trendhunter.com/trends/extensionist-mascara.md) - [Bedazzled High-End Makeup Lines](https://www.trendhunter.com/trends/holiday-2024-makeup.md) - [Serum-Infused Mascaras](https://www.trendhunter.com/trends/urban-decay-tube-job-tubing-mascara.md) - [Luxury Beauty Brand Launches](https://www.trendhunter.com/trends/la-beaut-louis-vuitton.md) - [Gravity-Defying Wax Mascaras](https://www.trendhunter.com/trends/love-the-lift-mascara.md) - [Luxurious Sweat-Resistant Mascaras](https://www.trendhunter.com/trends/ysl-lash-latex-mascara.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md)