# $19,000 Pens The Behold 1010 By Going Like Sixty | Published 2008-10-24 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/ultra-lux-writing-instrument-19000 References: [dvice](http://dvice.com/archives/2008/10/crazy_19k_caran.php) & [carandache.ch](http://www.carandache.ch/_img/Illustrations/LimitedEdition_1010/CDA_1010.html) You decide you need a $19,000 pen. Walking into the $19,000 pen store, you tell the $19,000 pen woman, “I would like a $19,000 pen that looks like a watch.” She calls your shrink. The Behold 1010 is a limited-edition [18K golden pen](https://www.trendhunter.com/trends/writing-instruments) from Swiss baublemaker Caran d’Ache that’s built to “celebrate the special genius of watchmakers.” The $19,000 pen is called the 1010 because a watch’s hands look their best and most balanced at that time. It also has [non-functioning watch gears](https://www.trendhunter.com/trends/hublot-mp10-tourbillon) on a sleeve just below the pen’s [clear surface](https://www.trendhunter.com/trends/maze). ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 2% | Activity: 23% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Key Themes Behind This Trend - **Luxury Writing Instruments:** Opportunity for creating high-end writing instruments that combine functionality with luxury design elements. - **Celebrating Craftsmanship:** Opportunity to craft products that pay homage to the expertise and artistry of specific industries, such as watchmaking. - **Limited Edition Collectibles:** Opportunity to create exclusive and highly sought-after collector's items that appeal to niche markets. ### Where This Applies - **Luxury Goods:** Disruptive innovation opportunity for luxury brands to branch out into the writing instruments market with opulent and unique designs. - **Watchmaking:** Disruptive innovation opportunity for watchmakers to expand their product offerings by incorporating design elements into writing instruments. - **Collectibles:** Disruptive innovation opportunity for collectible companies to create limited edition writing instruments that cater to passionate collectors. ## Related on Trend Hunter - [Filmmaker-Approved Writing Utensils](https://www.trendhunter.com/trends/montblanc-x-wes-anderson.md) - [Ultra-Premium Ballpoint Pens](https://www.trendhunter.com/trends/starwalker-blackcosmos.md) - [Superhero Luxury Fountain Pens](https://www.trendhunter.com/trends/superhero-fountain-pen.md) - [Sculptural Writing Piece](https://www.trendhunter.com/trends/sterling-silver-penis-pen.md) - [Miniature Heritage-Inspired Pens](https://www.trendhunter.com/trends/montblanc-baby-pens.md) - [Opulent Avian-Accented Timepieces](https://www.trendhunter.com/trends/credor-goldfeather-tourbillon-gbcf999.md) - [Luxe Limited-Edition Fountain Pens](https://www.trendhunter.com/trends/stilema-sp3.md) - [Machined Metallic Writing Utensils](https://www.trendhunter.com/trends/nomad-pen.md) - [Elevated Ballpoint Pen Designs](https://www.trendhunter.com/trends/paperlux-studio.md)