# Algorithmic Audio Systems Samsung's 'Ultra High Quality' Audio System Uses Proprietary Software By Joey Haar | Published 2016-12-29 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ultra-high-quality References: [androidcentral](http://www.androidcentral.com/samsung-wireless-speaker-algorithms-digitally-upscale-audio) & [news.samsung](https://news.samsung.com/global/samsung-set-to-unveil-the-future-of-audio-at-2017-ces) [Samsung's](https://www.trendhunter.com/trends/oled-s95b) new 'Ultra High Quality' audio system is slated to bring quality audio beyond the realm of hardware alone by using a proprietary algorithm. The technology, which is set to be officially announced and released at CES 2017, enables sound to be upped to 32 bits of output, even if the source content is anywhere from 8 to 24 bits. This audio upscaling is the result of work that was done in Samsung's US-based, state-of-the-art sound lab. In this lab, Samsung developed what it calls 'Distortion Cancelling' technology, which "reduces sound alterations by predicting the movement of the internal speaker units in advance, and controlling the units to deliver the perfect sound." The Ultra High Quality audio system will initially be released in Samsung's [H7 Wireless Speaker](https://www.trendhunter.com/trends/samsung-sound-tower) and its [MS750 Soundbar](https://www.trendhunter.com/trends/sonos-arc-ultra) (itself a new release.) ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Algorithmic Audio Upscaling:** Opportunity for audio companies to develop proprietary algorithms that enhance sound quality beyond hardware capabilities. - **Distortion Cancelling Technology:** Potential for tech companies to create innovative software that predicts and controls speaker movements, improving audio output. - **Wireless Audio Systems:** Demand for wireless speakers and soundbars with advanced audio technologies, such as Samsung's Ultra High Quality system. ### Industries Being Reshaped - **Audio Technology:** Opportunity for companies in the audio technology industry to develop and market high-quality audio systems with algorithmic audio upscaling. - **Consumer Electronics:** Potential for consumer electronics companies to incorporate Distortion Cancelling technology in their audio products, enhancing sound quality for customers. - **Home Entertainment:** Growing market for wireless audio systems that provide immersive sound and improve the audio experience in home entertainment environments. ## Related on Trend Hunter - [Immersive Audio Systems](https://www.trendhunter.com/trends/immersive-audio-system.md) - [Cutting-Edge TV Audio Systems](https://www.trendhunter.com/trends/tv-audio-system.md) - [Haute Hi-Res Audio Systems](https://www.trendhunter.com/trends/wiim-ultra-music-digital-hub.md) - [High-End Upscaled Televisions](https://www.trendhunter.com/trends/oled-s95b.md) - [Premium Sleek Soundbars](https://www.trendhunter.com/trends/hwq900c.md) - [Modular Home Audio Systems](https://www.trendhunter.com/trends/lg-sound-suite.md) - [Advanced Surround Sound Soundbars](https://www.trendhunter.com/trends/samsung-soundbars.md) - [Sleek Space-Saving Soundbars](https://www.trendhunter.com/trends/samsung-hws800d.md) - [Intuitive Car Audio Software](https://www.trendhunter.com/trends/car-audio-software.md)