# TV-Worthy Cosmetics Make Up For Ever's Ultra HD Foundation is Made for High Definition Filming By Meghan Young | Published 2015-07-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ultra-hd-foundation References: [makeupforever](http://www.makeupforever.com/int/en-int/make-up/face/foundation/ultra-hd-foundation) As the film and TV industry embraces more advanced technology, finding the best coverage for on-camera personalities can be quite the challenge, but Make Up For Ever has a solution any makeup artist and/or star can get behind: It's Ultra HD Foundation. Available in both a [liquid and stick form](https://www.trendhunter.com/trends/huestick-complexion-stick), it provides a [smooth and even coverage](https://www.trendhunter.com/trends/foundation-coverage) that looks "invisible on 4K camera and to the naked eye," as is written on the website. Made using a revolutionary 4K complex, the Make Up For Ever Ultra HD Foundation is enhanced with Amino Acid Coated Pigments for invisible coverage, Hyaluronic Spheres for [hydration](https://www.trendhunter.com/trends/hydra-luxe-luminous-skin-perfecting-foundation) and Sericite for a radiant finish. With 40 different shades, this foundation is great for all women. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 24% | Activity: 15% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **High Definition Makeup:** Opportunity for the development of cosmetics specifically designed to provide flawless coverage for high definition filming. - **Invisible Coverage:** Innovation in cosmetics that offer a smooth and even coverage that appears invisible on camera and to the naked eye. - **Customizable Shades:** Demand for foundations with a wide range of shades to cater to diverse customers in the film and TV industry. ### Who This Affects Most - **Film and TV Production:** Opportunity for makeup brands to collaborate with film and TV production companies to develop specialized products for on-camera use. - **Cosmetics:** Innovation opportunities for cosmetics brands to develop high-definition makeup products with invisible coverage. - **Beauty and Skincare:** Opportunity for the beauty industry to create customizable foundation shades to cater to diverse customers in the film and TV industry. ## Related on Trend Hunter - [Skin Booster Foundations](https://www.trendhunter.com/trends/hd-skin-hydra-glow-foundation.md) - [Sheer Foundation Sticks](https://www.trendhunter.com/trends/charlotte-tilbury-foundation-stick.md) - [Nourishing Skin-Focused Foundations](https://www.trendhunter.com/trends/skinfocused-foundation.md) - [Lightweight Waterproof Foundations](https://www.trendhunter.com/trends/selfsettingwaterprooffoundation.md) - [Long-Lasting Serum Foundations](https://www.trendhunter.com/trends/reveal-mesh-cushion-foundation.md) - [Premium 24-Hour Wear Foundations](https://www.trendhunter.com/trends/architecture-soft-matte-foundation.md) - [Skin-Nourishing Foundation Lines](https://www.trendhunter.com/trends/about-face-1.md) - [Featherweight Skin-First Foundations](https://www.trendhunter.com/trends/no-makeup-makeup.md) - [Makeup Foundation Coverage Technologies](https://www.trendhunter.com/trends/foundation-coverage.md)