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# Improv Art Installations
Ultra-Groen is a Danish Art Duo That Plays with Public Space

By Tiana Reid | Published 2010-07-29 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/ultra-groen
References: [dazeddigital](http://www.dazeddigital.com/view/default.aspx?Category=22&ArticleID=8057&PageNum=1) & [ultragroen.dk](http://www.ultragroen.dk/)

Ultra-Groen (Ultra-Green in English) is a group of two artists from Denmark. Morten Leck Plesner and Christian Elovara Dinesen use [public spaces](https://www.trendhunter.com/trends/fourth-wall) to play with passersby and their notion of the public versus private distinction. Ultra-Groen says that what they do is about "[simple ideas that say a lot](https://www.trendhunter.com/trends/surreal-street-art-1) with very few words."

Ultra-Groen's latest endeavor is the Trailerpark festival located in Copenhagen, Denmark. Expect more of the same reactionary pieces from the brilliant duo.

**Implications** - Though art can often feel frivolous or meaningless, some amazing [art works add meaning and beauty](https://www.trendhunter.com/trends/playful-sculptures) to the world in a way that enriches our daily lives. Ultra-Groen doesn't necessarily see their art this way, or intend for it to convey this to viewers.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 44% | Activity: 25% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### What's Driving This Trend

- **Interactive Public Art:** Morten Leck Plesner and Christian Elovara Dinesen are pioneering a new trend of using public spaces for interactive installations and performances, disrupting traditional ideas of art and public space.
- **Minimalist and Irreverent Art:** Ultra-Groen's approach to art is characterized by simple yet powerful ideas, aimed at conveying a message with few words and in an unconventional way.
- **Art That Challenges Public-private Divide:** Through their work, Ultra-Groen is challenging the dichotomy between public and private spaces, paving the way for more inclusive and playful cityscapes.

### Who This Affects Most

- **Art and Culture:** Artists and curators can learn from Ultra-Groen's work and push the boundaries of traditional art, inspiring new generations to embrace creativity and playfulness.
- **Urban Planning and Architecture:** The use of public space as a canvas for interactive art opens new opportunities for architects and urban planners to create more vibrant, inclusive, and unconventional spaces.
- **Marketing and Advertising:** The innovative and attention-grabbing nature of Ultra-Groen's installations could inspire marketers and advertising professionals to engage in more playful, creative, and unexpected campaigns that invite audiences to participate and interact.

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