# Glittering Vodka Jackets Absolut Masquerade By Elsa Blaine | Published 2008-07-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ultra-glamorous-spirits-absolute-masquerade References: [thedieline](http://www.thedieline.com/) Your party's glam factor is certain to be turned up a notch this holiday season with the latest [Absolut vodka bottle](https://www.trendhunter.com/trends/vodka-by-saintwoods), [Absolut Masquerade](https://www.trendhunter.com/trends/dr-samuel-ross). The Swedish premium vodka company has unveiled a new, gorgeous, [glittery bottle](https://www.trendhunter.com/trends/collectible-spirits-bottle) with a label that reads, “In a Absolut World, Every night is a Masquerade.” The red sequined jacket zips off and reveals a 1 litre bottle of the spirit in its classic bottle. “Our new gift pack builds on the legendary ABSOLUT history of creative and groundbreaking bottle and package design," says Katarina Nielsen, International Marketing Director for the Absolut brand. "We are confident that the new design will be just as much appreciated as its predecessors, ABSOLUT BLING BLING and ABSOLUT DISCO.” Check out Trend Hunter's coverage of its predecessors, Absolut Bling Bling and Absolut Disco below. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 90% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Glittery Vodka Bottles:** Creating visually appealing and glamorous vodka bottles with removable embellished jackets. - **Creative Gift Packaging:** Innovating packaging design for alcoholic beverages by incorporating interactive and stylish elements. - **Party-themed Liquor Marketing:** Using themed packaging and messaging to enhance the festive and celebratory nature of alcoholic beverages. ### Who This Affects Most - **Alcoholic Beverages:** Opportunity for liquor brands to differentiate and captivate consumers through unique packaging and design. - **Gift and Specialty Packaging:** Exploring new possibilities in incorporating stylish and interactive features into gift packaging for various products. - **Event Planning and Entertainment:** Collaborating with liquor brands to create immersive and visually captivating experiences for parties and events. ## Related on Trend Hunter - [Custom Chinese Vodka Bottles](https://www.trendhunter.com/trends/dr-samuel-ross.md) - [Music Festival Vodka Branding](https://www.trendhunter.com/trends/absolut-tomorrowland.md) - [Music Festival-Inspired Alcohol Bottles](https://www.trendhunter.com/trends/tomorrowland-x-absolut.md) - [Aurora-Inspired Vodka Bottles](https://www.trendhunter.com/trends/grey-goose-bottle.md) - [Movie-Musical Vodka Collections](https://www.trendhunter.com/trends/absolutly-wicked-good-cocktail-collection.md) - [Uplifting Artistic Alcohol Packaging](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle.md) - [Custom Wave-Like Vodka Bottles](https://www.trendhunter.com/trends/ardagh.md) - [Ugly Sweater Vodka Bottles](https://www.trendhunter.com/trends/titos.md) - [Artist Painting-Adorned Bottles](https://www.trendhunter.com/trends/absolut-vodka-bottle-1.md)