# Hydrating Soap-Free Facial Cleansers Kiehl's Ultra Facial Barrier-Hydrating Cleanser is Gentle By Michael Hemsworth | Published 2025-02-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ultra-facial-barrierhydrating-cleanser References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2025-02-21/kiehls-introduces-new-ultra-facial-barrier-hydrating-cleanser/) & [kiehls](https://www.kiehls.com)  The Kiehl's Ultra Facial Barrier-Hydrating Cleanser has been added to the brand's existing Ultra Facial Line as a way to cleanse the skin that won't disrupt from the skin's natural barrier. The cleanser is formulated with a soap-free format that features amino acid in the in mix as well as a cream-to-foam consistency to gently lift away impurities on the skin while it hydrates. The cleanser focuses on a non-stripping formula that's suited for use with any skin type, even those who are prone to eczema. The Kiehl's Ultra Facial Barrier-Hydrating Cleanser is formulated with glycerin, squalane and the aforementioned amino acid-based surfactant, which will work together to effectively tend to skin. The product will gently remove dirt, makeup and sunscreen. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 28% | Activity: 32% | Freshness: 36% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Soap-free Skincare Solutions:** The rise of soap-free skincare products focuses on maintaining the skin's natural barrier while effectively cleansing. - **Amino Acid-based Cleansers:** Cleansers incorporating amino acid-based surfactants offer a mild yet effective alternative to traditional soaps. - **Hydrating Cleanser Innovations:** Hydration-focused cleansers ensure thorough cleansing without stripping natural oils, addressing a growing consumer concern. ### Who This Affects Most - **Skincare:** As consumers become more conscious of skin health, the skincare industry seeks non-disruptive formulations to meet demand. - **Personal Care:** The personal care sector sees an increasing interest in products that balance cleansing effectiveness with barrier protection. - **Cosmetic Chemistry:** Innovations in cosmetic chemistry drive the development of gentler, multifunctional formulas like cream-to-foam cleansers. ## Related on Trend Hunter - [Barrier-Protecting Cleansers](https://www.trendhunter.com/trends/no-129-gentle-foaming-facial-cleanser.md) - [Gentle Foaming Cleansers](https://www.trendhunter.com/trends/atobarrier365-foaming-cleanser.md) - [Ultra-Gentle Face Cleansers](https://www.trendhunter.com/trends/dr-bailey-skin-care-cleanser.md) - [Low-Foam Gel Cleansers](https://www.trendhunter.com/trends/daily-balancing-gel-cleanser.md) - [Gentle Low-Foam Cleansers](https://www.trendhunter.com/trends/forgiveness-cleanser.md) - [Powerful Cleansing Products](https://www.trendhunter.com/trends/gentle-gel-cleanser.md) - [Soap-Free Facial Cleansers](https://www.trendhunter.com/trends/brixy-blend.md) - [Plant-based Hydrating Foaming Cleansers](https://www.trendhunter.com/trends/botanity-makiol.md) - [Gentle Creamy Cleansers](https://www.trendhunter.com/trends/face-reality1.md)