# Bottled Coffee Concentrates A Single Bottle of Jot's Ultra Coffee Offers 14 Servings By Laura McQuarrie | Published 2020-04-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ultra-coffee References: [fastcompany](https://www.fastcompany.com/90493670/miss-your-fancy-coffee-shop-habit-silicon-valley-has-the-answer-in-one-tablespoon) & [jot.co](https://jot.co/products/jot) Jot's Ultra [Coffee](https://www.trendhunter.com/trends/starbucks-chilled-coffee) is a versatile coffee product that can be used to make everything from [espressos to iced beverages](https://www.trendhunter.com/trends/espresso-concentrates) with just a tablespoon of the product. A single bottle of Jot's Ultra Coffee contains 14 servings. To make it easy for coffee lovers to purchase the right number of bottles for their needs, Jot spells out that one bottle is ideal for having a single cup of coffee for two weeks, while the Triple pack of three bottles is better suited to families or those who love to be caffeinated. At a time when it can be difficult to get even the most basic of household staples, solutions like Jot are appealing for their [concentrated, long-lasting qualities](https://www.trendhunter.com/trends/concentrate-line). ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 12% | Activity: 53% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Coffee Concentrates:** Disruptive innovation opportunity: Develop new coffee concentrate products with enhanced flavors and customization options. - **Versatile Coffee Products:** Disruptive innovation opportunity: Create coffee concentrates that can be easily adapted into different types of beverages. - **Long-lasting Solutions:** Disruptive innovation opportunity: Invent new concentrated products in other industries that offer extended shelf life and convenience. ### Who This Affects Most - **Beverage Industry:** Disruptive innovation opportunity: Introduce coffee concentrate products to the beverage industry as a convenient and customizable option for coffee lovers. - **Food Packaging Industry:** Disruptive innovation opportunity: Develop new packaging solutions that can preserve the freshness and quality of long-lasting concentrates. - **Household Products Industry:** Disruptive innovation opportunity: Expand the concept of concentrated products beyond beverages to provide long-lasting solutions for household essentials. ## Related on Trend Hunter - [Holiday Cold Brew Concentrates](https://www.trendhunter.com/trends/encore-cold-brew.md) - [Specialty Coffee Concentrates](https://www.trendhunter.com/trends/frazy-bottles.md) - [Ready-to-Drink Coffee Products](https://www.trendhunter.com/trends/readytodrink-coffee-products.md) - [Versatile Extra-Concentrated Coffees](https://www.trendhunter.com/trends/ultra-concentrated-coffee.md) - [Signature-Blended Coffee Concentrates](https://www.trendhunter.com/trends/ultra-coffee-concentrate.md) - [Customizable Coffee Concentrates](https://www.trendhunter.com/trends/javvvy-coffee-concentrates.md) - [Cafe-Quality Espresso Concentrates](https://www.trendhunter.com/trends/readytogo-espresso.md) - [Artisanal Cold Brew Jugs](https://www.trendhunter.com/trends/later-days-coffee-co.md) - [Single-Serve Coffee Concentrates](https://www.trendhunter.com/trends/singleserve-coffee-concentrate.md)