# Rainbow-Accented Sneakers The Formerly White adidas Ultra Boost Now Features Multi-Colored Accents By Christopher Magsambol | Published 2015-10-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ultra-boost References: [sneakernews](http://sneakernews.com/2015/10/20/multi-color-is-coming-to-the-adidas-ultra-boost/) & [instagram](https://instagram.com/realchickenwop/) The adidas Ultra Boost has been known as a quality running shoe with a simple and neutral design. An update of the all-white shoe however will have a rainbow-colored accent added at the front edge of the shoe, covering the toe area. This upgrade on the simple Ultra Boost runner follows in the footsteps of a multi-colored Nike Flyknit line. Instead of taking over the entire upper, adidas has opted for a small section of the shoe to be lined with a multi-color pattern. Not only are the colors an added visual, its texture is also unique. The interwoven Primeknit will appear on the toecaps of the shoe, creating both a visual and textural contrast to the rest of the sneaker. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 51% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Multi-colored Shoe Accents:** With companies trying to stand out in the crowded shoe market, adding multi-colored accents to a shoe’s design could be a disruptive innovation opportunity. - **Small but Unique Design Elements:** Small yet unique design elements, such as incorporating a multi-colored pattern in just one section of a shoe, can add a unique touch to the product and improve customer interest. - **Textural Variety in Shoes:** Shoes that incorporate contrasting textures and materials can disrupt the shoe market and draw in customers looking for something different. ### Sectors Adopting This - **Athletic Footwear:** The incorporation of multi-colored accents and contrasting textures in athletic footwear can be a disruptive innovation opportunity for companies in this industry. - **Fashion:** Multi-colored accents and unique design elements in footwear can disrupt the fashion industry and draw in consumers looking for something different. - **Retail:** Small design updates can keep retail products relevant and interesting for consumers, creating a disruptive innovation opportunity for companies to stand out in the market. ## Related on Trend Hunter - [Redesigned Flagship Running Shoes](https://www.trendhunter.com/trends/adidas-ultraboost-5x.md) - [Revived Color-Accented Shoes](https://www.trendhunter.com/trends/adizero-evo-sl-2.md) - [Juxtaposing Dynamic Running Shoes](https://www.trendhunter.com/trends/adistar-cushion.md) - [Pastel Easter-Ready Sneakers](https://www.trendhunter.com/trends/the-adidas-samba-og.md) - [Bubble-Like Semi-Transparent Sneakers](https://www.trendhunter.com/trends/superstar-bubble.md) - [Ultra-Plump Sleek Running Shoes](https://www.trendhunter.com/trends/aruku.md) - [Revived Dynamic Running Sneakers](https://www.trendhunter.com/trends/adistar-cushion-3.md) - [Dynamic Collaborative Sneakers](https://www.trendhunter.com/trends/clot-superstar.md) - [Bulky Traction-Focused Sneakers](https://www.trendhunter.com/trends/humanrace-3.md)