# Eye-Catching Sock-Like Sneakers adidas Consortium Drops a Bright Ultra Boost Mid Prototype By Amy Duong | Published 2018-05-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ultra-boost-mid-prototype References: [highsnobiety](https://www.highsnobiety.com/p/adidas-consortium-ultraboost-mid-prototype-release-date-price/) & [invincible.tw](https://www.invincible.com.tw/) INVINCIBLE unveils a look at [adidas](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori) Consortium's Ultra Boost Mid Prototype in an attention-grabbing vibrant colorway. This sneaker model has surfaced previously in works with Ronnie Fieg, but this time, the uppers take on a volt and blue Primeknit construction. Additionally, the lace cage, toe box, and three-stripe branding are detailed with a blend of leather and suede for an elevated and luxurious aesthetic. The bright sneakers also have a sock-like collar, heel tab, and tongue for a snug and comfortable fit. It is finished with the label's signature [Ultra Boost midsole](https://www.trendhunter.com/trends/the-boost-sneaker) and a Continental rubber outsole. The adidas Consortium Ultra Boost Mid Prototype is now available for purchase for the price of $220 USD and is available online at INVINCIBLE and select retail locations. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 77% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Vibrant Sock-like Sneakers:** Opportunities for disrupting the sneaker industry with colorful, comfortable, and high-quality sock-like sneakers. - **Luxurious Leather Detailing:** Opportunities for disrupting the fashion industry with premium leather detailing on sneakers and other products. - **Continual Innovation of Shoe Cushioning Technology:** Opportunities for disrupting the athletic shoe industry by continuously aiming to enhance comfort with new cushioning technology. ### Who This Affects Most - **Footwear Industry:** Disruptive innovation opportunities in the footwear industry by focusing on colorful, comfortable, and high-quality sock-like sneakers. - **Fashion Industry:** Disruptive innovation opportunities in the fashion industry through the incorporation of premium leather detailing on various products. - **Athletic Industry:** Disruptive innovation opportunities in the athletic industry by constantly aiming to enhance the comfort of sneakers through the innovative development of cushioning technology. ## Related on Trend Hunter - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Redesigned Flagship Running Shoes](https://www.trendhunter.com/trends/adidas-ultraboost-5x.md) - [Bulbous Collaboration Sneakers](https://www.trendhunter.com/trends/adidas-x-avavav-moonrubber-megaride.md) - [Bubble-Like Semi-Transparent Sneakers](https://www.trendhunter.com/trends/superstar-bubble.md) - [Rounded Heel Lifestyle Sneakers](https://www.trendhunter.com/trends/idoso-boost.md) - [Stealthy Iridescent Sneakers](https://www.trendhunter.com/trends/arctic-night.md) - [Game-Inspired Breathable Footwear](https://www.trendhunter.com/trends/ultraboost-collection.md) - [Dynamic Collaborative Sneakers](https://www.trendhunter.com/trends/clot-superstar.md) - [Juxtaposing Dynamic Running Shoes](https://www.trendhunter.com/trends/adistar-cushion.md)