# Branded Workout Beer Giveaways Michelob ULTRA is Launching ULTRA Beer Run for Fitness Fans By Grace Mahas | Published 2021-05-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ultra-beer-run References: [mycooler](https://www.mycooler.com/) & [ultrabeerrun](http://ultrabeerrun.com/) As the nation begins to safely reopen, [Michelob ULTRA](https://www.trendhunter.com/trends/movement-live-by-michelob-ultra) is encouraging fans to get active together again with a new program that allows them to [trade their miles for beer](https://www.trendhunter.com/trends/go-for-dos) and enjoy a post-workout happy hour. Dubbed the ULTRA Beer Run, the new program allows fitness-enthusiasts to trade in their running miles, planks, squats, or any act of fitness for a Michelob ULTRA beer. To participate, consumers can download the MyCooler app to sign up. Next, upload of post-workout selfie and a screenshot of a fitness app or workout summary to the app. Michelob ULTRA will email a prepaid card valued at $5 to redeem anywhere Michelob ULTRA is sold. Fans can reap rewards monthly by [staying fit](https://www.trendhunter.com/trends/collective-movement-series). Image Credit: Michelob ULTRA ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 74% | Activity: 87% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Fitness-branded Product Giveaways:** The concept of branded product giveaways tied to exercise offers an opportunity for businesses to connect with consumers in new ways. - **Fitness-related Rewards Programs:** Incentivizing physical fitness through rewards programs provides an opportunity for companies to build their brand identity and increase consumer loyalty. - **Personalized Fitness Apps and Programs:** Creating personalized fitness programs that can be tracked through apps offers an opportunity for businesses to leverage technology for innovative marketing strategies. ### Industries Being Reshaped - **Beverage:** Offering unique promotions and rewards programs for health-conscious consumers in the beverage industry could lead to increased brand loyalty and engagement. - **Fitness:** Developing personalized fitness programs and apps that incentivize healthy habits offers an opportunity for businesses in the fitness industry to differentiate themselves and attract more users. - **Technology:** Creating technology that integrates exercise tracking and rewards programs offers an opportunity for tech companies to disrupt existing fitness and marketing industries. ## Related on Trend Hunter - [Multi-City Workout Tours](https://www.trendhunter.com/trends/movement-live-by-michelob-ultra.md) - [Connected Beer Jerseys](https://www.trendhunter.com/trends/running-of-the-beer-ads.md) - [Summer-Ready Free Beverage Promotions](https://www.trendhunter.com/trends/athletic-brewing-company.md) - [Interactive Soccer Campaign](https://www.trendhunter.com/trends/michelob-ultra1.md) - [Exclusive Olympic Beer Sponsors](https://www.trendhunter.com/trends/michelob-ultras.md) - [Sporty Retro Beer Cans](https://www.trendhunter.com/trends/enjoy-it-like-its-1993.md) - [Non-Alcoholic Running Beers](https://www.trendhunter.com/trends/tilray-2.md) - [Regular Exercise-Encouraging Brand Initiatives](https://www.trendhunter.com/trends/zero-missed-workouts.md) - [Low-Calorie Non-Alcoholic Beers](https://www.trendhunter.com/trends/michelob-ultra-zero.md)