# Slow Ageing-Focused Products The ULTIMUNE Power Infusing Serum Uses Science to Redefine Aging By Georgia Wray Norsten | Published 2025-06-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ultimune-power-infusing-serum References: [cosmeticsdesign-asia](https://www.cosmeticsdesign-asia.com/Article/2025/06/05/shiseido-aims-to-lead-anti-ageing-market-with-new-gen-slow-ageing-cycle-serum/?utm_source=newsletter_daily&utm_medium=email&utm_campaign=10-Jun-2025&cid=DM1217904&bid=717881027) & [shiseido](https://www.shiseido.ca/ultimune-power-infusing-serum-0768614224464.html?gad_source=1&gad_campaignid=22525821334&gbraid=0AAAAAC0h0m2udgOx9zEUELf4EYABuJEZV&gclid=Cj0KCQjw0qTCBhCmARIsAAj8C4biwz_6cPa-T5pS2VjC9yZgtVKDHiMQQOkAHfY0cbSoM3iP41si4tAaAvsaEALw_wcB)  The 'ULTIMUNE Power Infusing Serum' is at the heart of [Shiseido’s](https://www.trendhunter.com/trends/ultimune-power-infusing-serums) latest move to lead the [anti-ageing skincare market](https://www.trendhunter.com/trends/antiaging-treatments) with a novel 'slow ageing cycle' concept. With a strong focus on younger Gen Z and Millennial consumers, Shiseido is targeting a shift from traditional age-defying narratives to one that emphasizes nurturing well-being and inner health over time. Backed by over 20 years of research and innovation, the [next-gen ULTIMUNE serum](https://www.trendhunter.com/trends/shiseido-nextgen) now includes fermented Roselle extract and heart-leaf extract from Jeju Island, developed through a patented 'Power Bio-Fermentation' method. This formula is designed to act at the source of ageing by activating the skin’s immunity cells, reducing oxidative stress, and enhancing the skin barrier. Shiseido's slow-ageing philosophy reframes beauty as an ongoing cycle, rather than a battle against time. In clinical tests, 84% of women reported feeling 'healthy and glowing' after just one day of use. After four weeks, skin firmness increased by 17%, roughness improved by 18%, and radiance by 19%. Image Credit: Shiseido ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 51% | Activity: 60% | Freshness: 43% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Slow-ageing Cycle Approach:** Shiseido's emphasis on a slow-ageing cycle introduces a paradigm shift in skincare that prioritizes long-term well-being, offering potential for products that nurture rather than aggressively combat ageing. - **Science-backed Natural Ingredients:** The inclusion of scientifically validated natural ingredients like fermented Roselle and heart-leaf extracts highlights a growing trend toward integrating natural bioactive components for effective skincare solutions. - **Immunity-enhancing Beauty Products:** Products that enhance skin immunity, like the ULTIMUNE serum, are reshaping the beauty industry by offering solutions that protect and fortify the skin from within. ### Industries Being Reshaped - **Anti-ageing Skincare:** The anti-ageing skincare industry is evolving with innovative concepts that reimagine ageing as an ongoing process, creating opportunities for novel product development. - **Natural Beauty Ingredients:** Harnessing the power of natural ingredients through scientific methods is an emerging focus within the beauty sector, with potential to disrupt conventional synthetic approaches. - **Wellness-focused Cosmetics:** The wellness-focused cosmetics industry is expanding as consumers seek products that not only enhance appearance but also improve overall skin health and resilience. ## Related on Trend Hunter - [Technologically Advanced Skin Serums](https://www.trendhunter.com/trends/ultimune-power-infusing-serums.md) - [Antioxidant Facial Serums](https://www.trendhunter.com/trends/ultimune-power-infusing-face-serum.md) - [Japanese-Inspired Longevity Serums](https://www.trendhunter.com/trends/the-longevity-serum.md) - [Potent Multi-Use Hydrating Oils](https://www.trendhunter.com/trends/multiuse-hydrating-oil.md) - [Longevity Serum-Lotions](https://www.trendhunter.com/trends/blue-zone-rebalance.md) - [Beauty-Enhancing Ampoule Drinks](https://www.trendhunter.com/trends/shiseidos-new-drink-format.md) - [Longevity-Driven Skincare](https://www.trendhunter.com/trends/Longevity-driven-skincare.md) - [Inflammaging Serums](https://www.trendhunter.com/trends/inflammaging-skin-solution.md) - [Ageing-Positive Skincare Products](https://www.trendhunter.com/trends/auro-skincare.md)