# Vegas Stripper Shoots Lingerie & Las Vegas for Ultimo's Mel B Campaign By Jacqueline Parrish | Published 2009-09-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ultimos-mel-b-campaign References: [dailymail](http://www.dailymail.co.uk/tvshowbiz/article-1215100/Mel-B-turns-Vegas-showgirl-poses-sexy-Ultimo-underwear-time.html) & [ultimo](http://www.ultimo.co.uk/) For Ultimo's Mel B campaign (formerly of [British pop group The Spice Girls](https://www.trendhunter.com/trends/spiceworld-football)), they decked the [sexy songstress out in jewel-toned lingerie](https://www.trendhunter.com/trends/syrn) for a variety of flirty ads that showcase the singer in a Las Vegas hotel. While the ads are retouched to give the illusion that Mel B is actually in Vegas (albeit a bit poorly--or was this done on purpose?), Ultimos Mel B campaign does do a great job of promoting and advertising their [2010 line of lingerie](https://www.trendhunter.com/trends/velvet-heat). ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 89% | Activity: 78% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Lingerie Advertising:** A trend of using provocative imagery to sell lingerie products, creating opportunities for innovative advertising strategies. - **Celebrity Endorsements:** A trend of using popular figures to endorse products, creating opportunities for cross-industry collaboration. - **Virtual Reality Advertising:** A trend of using augmented reality to create immersive advertising experiences, creating opportunities for disruptive innovation in the advertising industry. ### Industries Being Reshaped - **Lingerie:** The lingerie industry, which is being disrupted by new advertising strategies driven by social and digital media. - **Entertainment:** The entertainment industry, which is collaborating with the advertising industry by using popular figures to promote products through shows and events. - **Technology:** The technology industry, which is leading the way in innovation with the creation of immersive and interactive advertising experiences using technologies such as virtual reality. ## Related on Trend Hunter - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Girl Group-Inspired Football Shirts](https://www.trendhunter.com/trends/spiceworld-football.md) - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md)