# Rollercoaster Bra Testing Ultimo & Alton Towers Resort Cross-Marketing Promo By Elsa Blaine | Published 2009-06-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ultimo-bra-alton-towers-rollercoaster References: [cherryflava](http://www.cherryflava.com/cherryflava/2009/06/in-this-weeks-winning-informercial.html) Ultimo bras were put to the ultimate support test in this ‘action-filled’ promotional video shot at Alton Towers Resort. The clip shows a group of attractive models wearing only the British lingerie brand while experiencing the various rides at the resort including ‘Rita Queen of Speed’ and ‘Spinball Whizzer.’ What cross-marketing genius. The ad is sure to get the attention of males, who may be encouraged to visit the resort and oddly enough women may actually be sold on the undergarment’s fit and support. According to the YouTube information from the video above, Sales and Marketing Director for the Alton Towers theme park Morwenna Angove noted, “Whilst we understand that in warmer climates women will wear skimpier clothing, the tests show that well-fitted brassieres such as those from the Ultimo range, will help to control the risk of further unprecedented exposures in the future.” ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 91% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### What Makes This Trend Stand Out - **Cross-marketing Promotions:** Brands partnering with non-related industries to increase awareness and reach new customers. - **Experiential Marketing:** Creating memorable and immersive brand experiences to showcase product benefits. - **Influencer Marketing:** Partnering with popular models or celebrities to showcase product usage and benefits. ### Sectors Adopting This - **Lingerie:** Utilizing creative marketing strategies such as experiential marketing or influencer partnerships to engage with customers and differentiate from competitors. - **Amusement Parks:** Partnering with unrelated brands to diversify revenue streams and create unique experiences for park-goers. - **Marketing and Advertising:** Creating innovative and attention-grabbing campaigns to increase brand awareness and drive sales for clients in various industries. ## Related on Trend Hunter - [Daring Gymnast Stunts](https://www.trendhunter.com/trends/thrill-seeker-mega-lift-mascara.md) - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [Cancer-Symptom Detecting Bras](https://www.trendhunter.com/trends/stage-zero.md) - [Unapologetic Women-Centric Campaigns](https://www.trendhunter.com/trends/o-positiv-health.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [Cheeky Swimmer Spirit Campaigns](https://www.trendhunter.com/trends/tom-daley-and-malibu.md) - [Lawnmower Lingerie Sets](https://www.trendhunter.com/trends/lawngerie-set.md) - [Body-Conscious Undergarment Shops](https://www.trendhunter.com/trends/stripe-stare-bra-shop.md) - [Beautifying Pre-Concert Pop-Ups](https://www.trendhunter.com/trends/break-in-case-of-glamergency.md)