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# Versatile Logo-Heavy Winterwear
Palace Skateboards Launches Part Two of Ultimo 2020

By Ell Smith | Published 2020-12-01 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ultimo-2020
References: [hypebae](https://hypebae.com/2020/11/palace-skateboards-ultimo-holiday-collection-drop-2-christmas-sweaters-knit-reversible-jackets-release-date) & [palaceskateboards](https://www.palaceskateboards.com/)

Following on the heels of its Winter lookbook, [Palace Skateboards](https://www.trendhunter.com/trends/the-north-face-purple-label-japan) has the second drop of its “ULTIMO 2020" holiday range. Perfect for the season, this range includes everything one might need to make it through the winter months. This includes knits, hoodies, jackets and more.

Some standouts from the line include the ONE 2 ONE jacket, which is reversible offering the versatility most consumers need throughout the season. Meanwhile, the Palaska Knit is perfect for [holiday parties](https://www.trendhunter.com/trends/corteiz-x-denim-tears), taking on more traditional Christmas-themed motifs. Most of the pieces arrive with a logo-heavy look, making for a perfect gift for fans of the brand. The second drop will be available online from December 4th, with an in-store release on a later date.

Image Credit: Palace Skateboards

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 31% | Activity: 2% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What's Driving This Trend

- **Logo-heavy Winterwear:** Brands can capitalize on the trend of logo-heavy winterwear by creating versatile and functional pieces that cater to winter season needs.
- **Reversible Winterwear:** Innovation opportunities exist for brands to create more reversible winterwear that offers versatility and functionality to consumers during the colder months.
- **Holiday-themed Knits:** There is an opportunity for brands to create holiday-themed knits that are perfect for festive occasions and add to consumer satisfaction.

### Who This Affects Most

- **Fashion Industry:** Fashion brands can leverage the trend of versatile logo-heavy winterwear to create functional pieces that cater to winter season needs.
- **Retail Industry:** Retail brands can capitalize on the trend by stocking up on versatile logo-heavy winterwear to cater to consumer needs during the colder months.
- **Textile Industry:** Textile brands can innovate and create new materials to be used in reversible winterwear that offer functionality and meet consumer expectations.

## Related on Trend Hunter

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