# Ultra Smoothing Hair Lines Wella Professionals' Ultimate Smooth Line Controls Unwanted Frizz By Georgia Wray Norsten | Published 2025-05-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ultimate-smooth References: [wella](https://www.wella.com/professional/en-US/home?123) & [instagram](https://www.instagram.com/wellahair/)  The 'Ultimate Smooth line' is the latest breakthrough from [Wella Professionals](https://www.trendhunter.com/trends/wella-professionals), delivering a multi-benefit haircare regimen that both nourishes and smoothens the hair from the inside out. Featuring a complete four-step system -- Shampoo, Conditioner, Intense Mask, and the hero [Miracle Oil Serum](https://www.trendhunter.com/trends/miraculous-oil) -- the line is scientifically formulated to offer up to 96 hours of [frizz control](https://www.trendhunter.com/trends/seen-frizz-repair-treatment-mask) and up to 85% smoother hair, even in humid conditions. Enriched with skincare-inspired ingredients like squalane (sourced from sugarcane) and omega-9, the Ultimate Smooth range deeply hydrates and polishes the hair surface while protecting against UV rays and heat up to 230°C. With its lightweight, buildable textures and signature salon-worthy scent, the regimen transforms dry, dull, and frizzy hair in as little as 30 seconds, making it a premium go-to for instant softness, silky shine, and lasting smoothness. Image Credit: Wella ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 89% | Activity: 91% | Freshness: 40% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Skincare-inspired Haircare:** Haircare products adopting skincare ingredients like squalane and omega-9 are setting a new benchmark for deep hydration and protection. - **Multifunctional Hair Regimens:** Consumers are gravitating towards comprehensive haircare systems that offer multiple benefits, drawing parallels to streamlined skincare routines. - **Frizz Control Innovations:** New formulations promising extended frizz control, even in challenging environments, are meeting the demands of modern lifestyles. ### Industries Being Reshaped - **Haircare Industry:** The haircare industry sees a surge in demand for products that integrate advanced scientific formulations and multifunctional benefits. - **Beauty and Personal Care:** As beauty products increasingly intersect with wellness, brands are emphasizing holistic care routines that address multiple consumer needs. - **Sustainable Ingredients Market:** Sustainable ingredient sourcing, such as using sugarcane-derived squalane, is growing as eco-conscious consumers prioritize environmental impact. ## Related on Trend Hunter - [Hair Care Product Expansions](https://www.trendhunter.com/trends/wella-professionals.md) - [High-Performance Hair Styling Ranges](https://www.trendhunter.com/trends/styling-expansion-line.md) - [Smoothing Hair Care Duos](https://www.trendhunter.com/trends/frizz-control-shampoo-conditioner.md) - [Frizz Control Products](https://www.trendhunter.com/trends/sleek-shine-frizz-tamer.md) - [Frizz-Reducing Hair Serums](https://www.trendhunter.com/trends/magic-serum.md) - [Frizz Control Lotions](https://www.trendhunter.com/trends/anti-frizz-creme.md) - [Frizz-Fighting Hair Serums](https://www.trendhunter.com/trends/mare-hair-serum-sale.md) - [Heat-Activated Hair Stylers](https://www.trendhunter.com/trends/dream-blowout-glass.md) - [Multi-Functional Smoothing Hair Oils](https://www.trendhunter.com/trends/smoothing-hair-oil.md)