# Meaty Aromatic Veggie Burgers The Gardein Ultimate Plant-Based Burger Has 19 Grams of Protein By Michael Hemsworth | Published 2020-01-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ultimate-plantbased-burger References: [foodbev](https://www.foodbev.com/news/conagra-brands-debuts-gardein-ultimate-plant-based-burger/) & [conagrabrands](https://www.conagrabrands.com) Consumer demand for [meat alternative products](https://www.trendhunter.com/trends/grilld-and-beyond-meat) is continuing to grow, which is seeing new options like the [Gardein](https://www.trendhunter.com/trends/gardein-ultimate-plantbased-meatballs) Ultimate Plant-Based Burger be introduced to the mainstream market. The new meatless burger option from the [Conagra Brands](https://www.trendhunter.com/trends/conagra-brands1)-owned brand is crafted without the use of soy ingredients and is reported to have a versatile profile that will cook just like meat. The patty will also look and smell just like meat to make it applicable to consumers who eat meat or as a great alternative for vegetarians to choose. Vice President and General Manager for Gardein Tara Rozalowsky spoke on the new burger saying, "If you’re going to be a leader in meatless meals, serving a great-tasting burger is a must. We’re incredibly proud of the delicious, meaty taste of our new Gardein Ultimate Plant-Based Burger, and we can’t wait for consumers to fire up the grill and enjoy their first bite.” ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 49% | Activity: 44% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Growing Meat Alternative Demand:** The increasing demand for meat alternative products presents an opportunity for companies to develop innovative plant-based options. - **Versatile Plant-based Burgers:** The Gardein Ultimate Plant-Based Burger's versatile profile that cooks like meat opens up possibilities for new cooking methods and recipes. - **Appealing to Meat Lovers and Vegetarians:** Creating meatless burger options that look, smell, and taste like meat provides an opportunity to cater to both meat-eaters and vegetarians. ### Where This Applies - **Plant-based Meat Alternative:** The plant-based meat alternative industry can capitalize on the growing demand for more diverse and flavorful options. - **Food Manufacturing:** The food manufacturing industry can explore innovative techniques to create plant-based burgers that mimic the taste and texture of meat. - **Vegetarian and Vegan Food:** The vegetarian and vegan food industry can expand their product offerings with realistic meat alternatives to attract a wider consumer base. ## Related on Trend Hunter - [Restaurant-Style Frozen Plant-Based Burgers](https://www.trendhunter.com/trends/dr-praegers-grillhouse-burger.md) - [Protein-Rich Plant-Based Meatballs](https://www.trendhunter.com/trends/gardein-ultimate-plantbased-meatballs.md) - [Quarter-Pound Meatless Patties](https://www.trendhunter.com/trends/steakhouse-style-burger.md) - [Textural Veggie-Rich Burger Patties](https://www.trendhunter.com/trends/actual-veggies-burgers.md) - [Flavorful Veg-Forward Burgers](https://www.trendhunter.com/trends/juicy-marbles.md) - [Plant-Based Summertime Appetizers](https://www.trendhunter.com/trends/gardein-ultimate-plantbased.md) - [Plant-Based Beef Patties](https://www.trendhunter.com/trends/this.md) - [Microwavable Vegan Burger Patties](https://www.trendhunter.com/trends/vegan-burger-patty.md) - [House-Made QSR Veggie Burgers](https://www.trendhunter.com/trends/aw-plantbased-burger.md)