# Expanded Pet Care Portfolios Ultimate Pet Nutrition Expands with Pet Supplies and a US Launch By Kanesa D | Published 2025-07-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ultimate-pet References: [petfoodindustry](https://www.petfoodindustry.com/news-newsletters/pet-food-news/news/15748453/ultimate-pet-nutrition-ultimate-pet-nutrition-expands-retail-presence-with-pet-supplies-plus-launch) & [ultimatepetnutrition](https://ultimatepetnutrition.com/?srsltid=AfmBOoquKUQnVXi7Hd_Vt1gr0n1NelRmOXxeYmq5l5qrF29_a50bJl1e)  [Ultimate Pet Nutrition](https://www.trendhunter.com/trends/canine-health) has officially launched Nutra Complete and Nutra Thrive at over 650 Pet Supplies Plus stores across the U.S. This launch also marks the first time Nutra Thrive, a best-selling [daily supplement](https://www.trendhunter.com/trends/mobility-renew), is available in physical retail locations, previously offered exclusively through direct-to-consumer channels. Nutra Complete, the brand’s protein-rich [freeze-dried dog food](https://www.trendhunter.com/trends/vital-essentials), is now available in beef and chicken recipes in 5 oz., 16 oz., and 48 oz. sizes. Formulated with premium meat cuts, organ meats, fruits, and vegetables, the product delivers shelf-stable raw nutrition without fillers, grains, or artificial preservatives. The freeze-dried format is designed to retain natural nutrients and flavor while reducing pathogen risks common in traditional raw diets. Both products feature nutrient-dense formulas including omega-3 fatty acids, essential minerals, and antioxidants to support digestion, immune function, skin and coat health, and muscle development. Image Credit: Ultimate Pet Nutrition ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 14% | Activity: 24% | Freshness: 46% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Freeze-dried Nutrition:** The surge in demand for freeze-dried pet food opens opportunities for developing novel preservation techniques that maintain nutrient integrity. - **Retail Expansion of Supplements:** Moving pet supplements like Nutra Thrive into physical retail stores disrupts traditional direct-to-consumer models by increasing product accessibility for a broader audience. - **Premium Pet Food Ingredients:** The emphasis on premium meat cuts and nutrient-rich formulas reflects a trend towards transparency and quality in pet food ingredients, presenting possibilities for innovations focused on ingredient sourcing and sustainability. ### Where This Applies - **Pet Health and Nutrition:** The introduction of nutrient-dense pet food and supplements highlights a growing industry focus on holistic health solutions tailored to pets' specific dietary needs. - **Retail Pet Supplies:** The strategic shift towards stocking premium, high-demand pet products in retail settings signifies an evolving landscape in pet supply chains aimed at meeting consumer demand more efficiently. - **Animal Wellness Products:** The integration of essential minerals, omega-3 fatty acids, and antioxidants in pet food underscores an industry-wide pivot towards creating wellness products that serve multiple functional purposes. ## Related on Trend Hunter - [Canine Health-Focused Dietary Supplements](https://www.trendhunter.com/trends/canine-health.md) - [Nutritious Dog Supplements](https://www.trendhunter.com/trends/open-farm-1.md) - [Premium Dental Dog Chews](https://www.trendhunter.com/trends/dental-dog-chew.md) - [Pet Store Brand Debuts](https://www.trendhunter.com/trends/fera-pets-1.md) - [Advanced Nutrition Dog Foods](https://www.trendhunter.com/trends/nourish-protect.md) - [Pet Nutrition Expansion Lines](https://www.trendhunter.com/trends/stella-chewys.md) - [Pet-Focused Nutrition Lineups](https://www.trendhunter.com/trends/ancestral-natural-pet-food.md) - [Pet Wellness Expansions](https://www.trendhunter.com/trends/under-the-weather-pet.md) - [Pet-Focused Supplement Lines](https://www.trendhunter.com/trends/probiotics-for-cats-and-dogs.md)