# Crust-to-Crust Topping Pizzas The Pizza Pizza Ultimate Pepperoni Pizza is Intensely Meaty By Michael Hemsworth | Published 2022-04-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ultimate-pepperoni-pizza References: [canadify](https://canadify.com/2022/04/14/pizza-pizza-introduces-new-ultimate-pepperoni-pizza/) & [pizzapizza](https://www.pizzapizza.ca)  The Pizza Pizza Ultimate Pepperoni Pizza has been debuted by the Canadian pizza chain as an option for consumers with a penchant for [meat-heavy fare](https://www.trendhunter.com/trends/pepperoni-grilled-chicken-and-bacon-pizza) to try out. The pizza starts off with the brand's signature pizza dough that gets topped with sauce and cheese along with New York-style pepperoni from one side to the other. This recipe will deliver a burst of [pepperoni flavor in every bite](https://www.trendhunter.com/trends/cup-and-char-pepperoni). The Pizza Pizza Ultimate Pepperoni Pizza is being launched at participating locations nationwide in Canada where it's available for the same price as a classic pepperoni pizza for a limited time only. The pizza is likely to be a welcome addition to the menu for [pepperoni lovers](https://www.trendhunter.com/trends/blaze-pizza-proteinzza) as we head into the warm weather months. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 4% | Activity: 4% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Meat-heavy Pizzas:** Restaurants can innovate their menu by creating meat-heavy pizza varieties to cater to consumers looking for high protein food options. - **Custom Pizzas:** Creating a build-your-own pizza concept can give customers the opportunity to have control over the type and amount of toppings on their pizza. - **Pizza as Comfort Food:** Rebranding pizza as a comfort food can help pizza chains and restaurants attract customers who are looking for nostalgic and familiar food options. ### Industries Being Reshaped - **Fast Food Restaurants:** Fast food chains can innovate their menus by adding customizable pizzas that cater to consumers looking for quick and convenient meals. - **Pizza Chains:** Pizza chains can innovate and expand their menu options by adding more meat-heavy varieties to cater to consumers who are looking for higher protein options. - **Convenience Stores:** Convenience stores can tap into the pizza market by offering hot and ready pizzas to consumers looking for quick and easy meals. ## Related on Trend Hunter - [Triple-Pepperoni Topping Pizzas](https://www.trendhunter.com/trends/pepperoni-pepperoni-pepperoni-pizza.md) - [Edge-to-Edge Pepperoni Pizzas](https://www.trendhunter.com/trends/pepperoni-deluxe-pizza.md) - [Premium Frozen Pizza Products](https://www.trendhunter.com/trends/totinos-ultimate.md) - [Artisan Triple-Meat Pizzas](https://www.trendhunter.com/trends/triple-pepperoni-pizza.md) - [Extra-Cheesy Pepperoni-Packed Pizzas](https://www.trendhunter.com/trends/epic-pepperonistuffed-crust-pizza.md) - [Abundant Pepperoni Pizzas](https://www.trendhunter.com/trends/triple-pepp.md) - [Topping-Heavy Pizzas](https://www.trendhunter.com/trends/fully-stuffed-crust-pizza.md) - [Garlicky Pepperoni-Packed Pizzas](https://www.trendhunter.com/trends/double-pepperoni-crazy-crust-pizza.md) - [Premium Pepperoni Pizza Toppings](https://www.trendhunter.com/trends/cup-and-char-pepperoni.md)