# Hypoallergenic Protein Powders 'Ultimate Paleo Protein' Launches with Powder Made from Beef By Niko Pajkovic | Published 2021-10-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ultimate-paleo-protein References: [thestreet](https://www.thestreet.com/press-releases/ultimate-paleo-protein-takes-protein-powders-to-the-next-level-15805416) & [ultimatepaleoprotein](http://ultimatepaleoprotein.com) [Tailor Made Nutrition](https://www.trendhunter.com/trends/mexicaninspired-meal-kits) has launched a new health food label called '[Ultimate Paleo Protein](https://www.trendhunter.com/trends/ea-sports-fc-26),' a supplement line specializing in allergy-friendly protein powders. "Ultimate Paleo Protein was designed to fill a void in the protein powder market," said Jeff Landro, the President of Ultimate Paleo. In this case, the "void" Landro refers to is the general lack of [clean-label protein powders](https://www.trendhunter.com/trends/solein-1) targeted towards those suffering from allergy sensitivities. For example, whey -- the most popular protein powder on the market -- is known to be difficult to digest and can not be consumed by those with a dairy intolerance. Instead, 'Ultimate Paleo Protein' makes its powders using grass-fed, pasture-raised beef protein. Although beef protein powders may sound unusual, they are a good option for those looking for an easily digestible, hypoallergenic supplement as they are entirely free of dairy, gluten, soy, egg, and sugar. Image Credit: Ultimate Paleo Protein ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 49% | Activity: 58% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Allergy-friendly Protein Powders:** The launch of 'Ultimate Paleo Protein' highlights the trend towards protein powders catering to those with allergy sensitivities, opening up opportunities for companies to explore alternative protein sources. - **Clean-label Protein Powders:** The demand for clean-label products, like 'Ultimate Paleo Protein,' presents an opportunity for companies to create more transparent and natural protein powders utilizing ingredients like grass-fed beef protein. - **Hypoallergenic Health Supplements:** The development of 'Ultimate Paleo Protein' showcases the growing trend towards hypoallergenic health supplements, indicating the need for innovative and alternative supplement solutions in the market. ### Industries Being Reshaped - **Health and Wellness:** The rise of hypoallergenic protein powders and supplements, like 'Ultimate Paleo Protein,' is a clear opportunity for the health and wellness industry to innovate and cater to specific dietary needs. - **Food and Beverage:** The trend towards clean-label and natural ingredients in protein powders represents an opportunity for the food and beverage industry to create new product lines and market to consumers seeking alternative protein sources. - **Sports Nutrition:** The development of allergy-friendly protein powders and supplements, like 'Ultimate Paleo Protein,' presents an opportunity for the sports nutrition industry to create specialized products for athletes with dietary restrictions or sensitivities. ## Related on Trend Hunter - [Grass-Fed Beef Protein Powders](https://www.trendhunter.com/trends/grassfed-beef-protein-isolate.md) - [Easily Digestible Protein Powders](https://www.trendhunter.com/trends/rise311-protein-powders.md) - [Science-Backed Protein Powders](https://www.trendhunter.com/trends/soylent-complete-protein-powder.md) - [Versatile Protein Powder](https://www.trendhunter.com/trends/versatile-protein-powder.md) - [Lactose-Free Protein Powders](https://www.trendhunter.com/trends/nestle-3.md) - [Multi-Dimensional Protein Powders](https://www.trendhunter.com/trends/go-powder-blends.md) - [Dairy-Identical Protein Powders](https://www.trendhunter.com/trends/animal-free-whey-protein-powder.md) - [Nutrient-Dense Protein Powders](https://www.trendhunter.com/trends/peachie-spoon.md) - [Plant-Based Protein Powder Lines](https://www.trendhunter.com/trends/plantbased-protein-powders1.md)