# Ultimate Napping Sleeping is the Newest Extreme Sport By Alex Scott | Published 2010-01-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ultimate-napping References: [darkroastedblend](http://www.darkroastedblend.com/2007/12/extreme-sleeping.html) Now that golf has apparently been inducted into the Olympics as an official sport, I think it’s only fitting that the next logical step is to create the sport of ultimate napping. Think about it; choosing the most awkward, populated place to sleep while adding an element of danger -- be it traffic or the chance of getting accosted by a mugger -- ultimate napping is right set up to be the next big competitive event. Seeing who can [fall asleep the fastest](https://www.trendhunter.com/trends/nextnap) in a construction site or sleep the longest standing up. If it does get into the Olympics, they’ll just have to devise a way of testing anyone guilty of NyQuil use. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 92% | Activity: 84% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Extreme Napping:** The emerging trend of turning napping into an extreme sport offers opportunities for innovative sleep products and experiences. - **Competitive Sleep:** The rise of competitive napping creates potential for disruptive innovations in sleep tracking technology and event organization. - **Dangerous Rest:** The trend of choosing unconventional and risky locations for napping opens up possibilities for disruptive innovations in comfort and safety products for sleep. ### Who This Affects Most - **Sleep Technology:** The sleep technology industry can capitalize on the trend of extreme napping by developing new sleep tracking devices and smart mattresses. - **Event Planning:** The event planning industry can benefit from the emerging trend of competitive sleep by organizing unique sleep competitions and creating immersive experiences for participants. - **Personal Safety:** The personal safety industry has an opportunity to create disruptive innovations in products that ensure the safety and comfort of those participating in dangerous resting activities. ## Related on Trend Hunter - [Nap-Detecting Smartwatches](https://www.trendhunter.com/trends/fitness-smartwatches.md) - [Nap-Inducing Lulling Robes](https://www.trendhunter.com/trends/zzzn-sleep-apparel-system.md) - [Sleep-Focused Music Events](https://www.trendhunter.com/trends/sleep-concert.md) - [Vertical Nap Pods](https://www.trendhunter.com/trends/napping-pods.md) - [Blackout Napping Hoodies](https://www.trendhunter.com/trends/cabeau.md) - [Upright Cafe Sleeping Pods](https://www.trendhunter.com/trends/nescaf-harajuku.md) - [Nap-Oriented Structural Chairs](https://www.trendhunter.com/trends/power-nap-chair.md) - [Sleeping-Friendly Duvet-Like Parkas](https://www.trendhunter.com/trends/zzzn-puffer-jacket.md) - [Australian Sleep-Focused Hotels](https://www.trendhunter.com/trends/emma-sleep-hotel.md)