# Rolling Serum Packaging Philosophy's Ultimate Miracle Worker Fix Doubles as an Applicator By Laura McQuarrie | Published 2019-09-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ultimate-miracle-worker-fix References: [philosophy](https://www.philosophy.com/ultimate-miracle-worker-fix-lift-serum-roller.html?cgid=C100) Philosophy's newly launched Ultimate Miracle Worker Fix is a next-gen face serum roller that boasts a helpful [tube packaging design](https://www.trendhunter.com/trends/shapeup-tube) that can be used to apply the product directly to the face. The product is packaged with an applicator that can be [twisted to activate the flow](https://www.trendhunter.com/trends/refillable-packaging-innovation) of the serum so that it can be worked into the skin with the included stainless steel component, which has a cooling effect. As well as boasting a unique packaging design, the face serum roller is packed with potent ingredients for firming and lifting the skin, including peptides, kigelia africana fruit extract, edelweiss extract, soy extract and more. For the best results when using the serum, the brand recommends using upward, lifting motions across the jawline, neck and cheekbones. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 34% | Activity: 75% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Next-gen Face Serum Rollers:** An opportunity for brands to innovate by creating face serum rollers with unique packaging designs and integrated applicators. - **Packaging with Built-in Applicators:** An opportunity for packaging companies to develop innovative designs that incorporate applicators for easy and precise product application. - **Cooling Effect Skincare Products:** An opportunity for skincare brands to create products with cooling effects, providing a refreshing and soothing experience for consumers. ### Where This Applies - **Beauty and Cosmetics:** An industry that can leverage the trend of next-gen face serum rollers by developing innovative skincare products with unique packaging designs. - **Packaging Design:** An industry that can explore the trend of packaging with built-in applicators and create innovative packaging solutions for various consumer products. - **Skincare:** An industry that can capitalize on the trend of cooling effect skincare products by developing products that offer a refreshing and soothing experience for consumers. ## Related on Trend Hunter - [Roll-On Skincare Ampoules](https://www.trendhunter.com/trends/rollagen-rolling-ampoule.md) - [Spatula-Style Skincare Applicators](https://www.trendhunter.com/trends/quadpack-serenity-tube.md) - [Rolling Applicator Droppers](https://www.trendhunter.com/trends/freedom-dropper.md) - [Hydrating Sculpting Moisturizers](https://www.trendhunter.com/trends/face-sculpt.md) - [Portable Enhancing Face Oils](https://www.trendhunter.com/trends/kappa-enhancing-face-oil.md) - [Pocket-Sized Skincare Packaging](https://www.trendhunter.com/trends/color-capsule.md) - [Twist-Dispense Cleansing Balms](https://www.trendhunter.com/trends/derm-dissolve.md) - [Rolling Applicator Body Creams](https://www.trendhunter.com/trends/body-refining-roller-crme.md) - [Dosage Control Droppers](https://www.trendhunter.com/trends/quadpack-dropify-bottle.md)