# Vibrant Multi-Dimensional Lipsticks Deck of Scarlet Unveiled the New Ultimate Lip Vault By Grace Mahas | Published 2019-10-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ultimate-lip-vault References: [deckofscarlet](https://www.deckofscarlet.com/product/ultimate-lip-vault) & [deckofscarlet](https://www.deckofscarlet.com/product/ultimate-lip-vault) With the holidays around the corner, Deck of Scarlet launched an [ultra-pigmented lip palette](https://www.trendhunter.com/trends/lip-color-collection) titled the 'Ultimate Lip Vault.' The new dynamic palette includes 12 unique shades that will complete any holdiay attire. Of the 12 shades, six of them boasts a velvety matte finish in seducing colors while the remaining six colors feature a [multi-dimensional high-shine finish](https://www.trendhunter.com/trends/pepper-pout) in elevated hues. The new Ultimate Lip Vault offers longlasting and weightless lipsticks that give wearers a dramatic impact. Thanks to the ultra-creamy formulas, your lips will be luscious and hydrated throughout the day for a stunning lip. Moreover, creative wearers can mix the shades together for a unique and luxurious aesthetic. Consumers can purchase the Ultimate Lip Vault online and in select retailers. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 35% | Activity: 25% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Ultra-pigmented Lip Palette:** Disruptive innovation opportunity: Develop a lip palette with even more intense pigmentation and a wider shade range to cater to makeup enthusiasts seeking bold and vibrant lip colors. - **Multi-dimensional Lipsticks:** Disruptive innovation opportunity: Create lipsticks that offer a multi-dimensional effect with a combination of matte and high-shine finishes, appealing to consumers looking for versatile lip looks. - **Longlasting, Weightless Formulas:** Disruptive innovation opportunity: Engineer lipsticks with formulas that provide long-lasting wear and a weightless feel, targeting individuals who desire comfortable and durable lip products. ### Industries Being Reshaped - **Cosmetics:** Disruptive innovation opportunity: Introduce new lip product formulations that push the boundaries of color, texture, and longevity, staying ahead in the competitive cosmetics market. - **Online Retail:** Disruptive innovation opportunity: Develop an online platform that offers personalized lip color palettes, leveraging data and AI to recommend shades based on individual preferences and skin tones. - **Fashion Retail:** Disruptive innovation opportunity: Collaborate with fashion retailers to create limited-edition lip palettes that complement seasonal clothing collections, providing consumers with cohesive and coordinated beauty options. ## Related on Trend Hunter - [Opulent Velvety Lipsticks](https://www.trendhunter.com/trends/rouge-dior-lipstick.md) - [Versatile Finish Lipstick Sets](https://www.trendhunter.com/trends/dress-code-set.md) - [Romantic Statement Lipsticks](https://www.trendhunter.com/trends/vamp-lipstick.md) - [Versatile Holiday Lip Sets](https://www.trendhunter.com/trends/holiday-trio-makeup-set.md) - [Limited-Edition Lip Duos](https://www.trendhunter.com/trends/holiday-limited-edition-lip-topper.md) - [Intensely Pigmented Lipsticks](https://www.trendhunter.com/trends/reserve-lip-color.md) - [Dark-Romance-Inspired Makeup Capsules](https://www.trendhunter.com/trends/shadow-of-secrets-collection.md) - [Festive Cosmetics Gift-Sets](https://www.trendhunter.com/trends/festive-cosmetics-giftsets-winky-luxs-new-holiday-gift-sets-have-great-valu.md) - [Conditioning Glossy-Wet Lipsticks](https://www.trendhunter.com/trends/rabanne-beauty-dramalips.md)