# Immunity-Boosting Juice Drinks The Uncle Matt’s Organic Ultimate Immune Drink is Flavorful By Michael Hemsworth | Published 2020-10-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ultimate-immune-drink References: [foodbev](https://www.foodbev.com/news/uncle-matts-organic-unveils-ultimate-immune-drink/) & [unclematts](http://www.unclematts.com) [Immunity-supporting products](https://www.trendhunter.com/trends/daily-immunity-mix) are experiencing a surge in popularity as more consumers seek out ways to enhance their daily health and wellness, which is seeing new products like the [Uncle Matt’s](https://www.trendhunter.com/trends/uncle-matts-organic-1) Organic Ultimate Immune drink be introduced. The drink is an orange juice beverage that contains 300% of the daily recommended dose of vitamin C per serving along with 50% of vitamin to boot, which also being a source of zinc. The drink is achieved using a blend of orange juice and elderberry, and will come in a large family-friendly 52-ounce bottle size. VP of Marketing and Innovation Susan McLean explained the new Uncle Matt’s Organic Ultimate Immune drink further saying that, "As a mom, I was looking for even more ways to naturally boost my family’s immune health during this unprecedented time, and I kept circling back to these powerfully proven ingredients: vitamin C, vitamin D and zinc. This trifecta of vitamins – together with the antioxidant elderberry – is the ‘ultimate’ in immunity support. We are really excited to be able to offer Uncle Matt’s Organic Ultimate Immune directly from our family to yours.” ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 68% | Activity: 86% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Immunity-boosting Products:** As consumers prioritize their health and wellness, products that support immunity are in high demand, creating an opportunity for companies to innovate in this space. - **Functional Beverages:** The Uncle Matt’s Organic Ultimate Immune drink is an example of a functional beverage that combines health benefits with taste, which is a growing trend in the beverage industry. - **Natural Ingredients:** Consumers are increasingly looking for products made with natural ingredients, like the orange juice and elderberry blend in the Uncle Matt’s Organic Ultimate Immune drink, presenting a market opportunity for companies that can meet this demand. ### Who This Affects Most - **Beverage Industry:** The beverage industry can capitalize on the trend towards functional and immunity-boosting drinks by creating new products or reformulating existing ones to meet consumer demand. - **Supplement Industry:** The popularity of immunity-boosting products like the Uncle Matt’s Organic Ultimate Immune drink presents a growth opportunity for companies in the supplement industry to expand their offerings. - **Organic Food Industry:** Uncle Matt’s Organic Ultimate Immune shows how the organic food industry can leverage the demand for natural and healthy products by adding functional benefits to their offerings. ## Related on Trend Hunter - [Vitamin-Infused Kids Juice Boxes](https://www.trendhunter.com/trends/uncle-matts.md) - [Probiotic-Rich Immunity Supplement Drinks](https://www.trendhunter.com/trends/goodbelly-immune-support.md) - [Berry-Packed Organic Juices](https://www.trendhunter.com/trends/uncle-matts-organic-1.md) - [Stevia-Sweetened Orange Juices](https://www.trendhunter.com/trends/orange-juice-beverage.md) - [Immune-Boosting Beverages](https://www.trendhunter.com/trends/the-bolthouse-farms-immunity-suite.md) - [Immunity Support Drink Mixes](https://www.trendhunter.com/trends/organic-immuc-nutritional-drink.md) - [Vitamin C-Rich Juice Shots](https://www.trendhunter.com/trends/vive-organic-pure-boost-vitamin-c.md) - [Ready-to-Mix Liquid Supplements](https://www.trendhunter.com/trends/liquid-supplement-beverage-enhancer.md) - [Immunobiotic Beverages](https://www.trendhunter.com/trends/inner-immune-by-nouri.md)