# Glow-Boosting Face Mists Olay's Ultimate Hydration Essence is Available in Two Formulas By Riley von Niessen | Published 2019-02-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ultimate-hydration-essence References: [olay](https://www.olay.ca/en-ca) Olay has expanded its skincare offerings with a range of new products, including the Ultimate Hydration Essences, which are now available at major retailers like Shoppers, Rexall, and Walmart. The [face mists](https://www.trendhunter.com/trends/edelweiss-bouncy-jelly-mist) are offered in two variations, one that's 'Energizing' and features key ingredients like vitamin C and bergamot extract, as well as a 'Calming' option that includes aloe leaf and chamomile. Both of the mists can be used throughout the day to provide a refresh, or can be used to set makeup so that powders and other products are made to look more natural. In addition to these benefits, the Ultimate Hydration Essences provide a [60% boost in hydration](https://www.trendhunter.com/trends/multiactive-delivery-essence) to prevent skin from drying out, while the vitamin B3 complex that's also included works to [strengthen the skin barrier](https://www.trendhunter.com/trends/restorative-barrier-mist) over time. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 24% | Activity: 33% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Hydration-boosting Skincare:** There is an opportunity to develop innovative skincare products that provide a significant boost in hydration to prevent skin from drying out. - **Multipurpose Face Mists:** There is potential for the development of versatile face mists that can be used throughout the day for refreshment or as a makeup setting spray. - **Natural Ingredient Skincare:** There is an emerging market for skincare products that utilize natural ingredients like vitamin C, bergamot extract, aloe leaf, and chamomile for their beneficial properties. ### Where This Applies - **Skincare:** The skincare industry has an opportunity to innovate by developing products that offer significant hydration benefits and incorporate natural ingredients. - **Cosmetics:** The cosmetics industry can explore the creation of multipurpose face mists that serve as both a refreshing mist and a makeup setting spray. - **Health and Beauty Retail:** Health and beauty retailers can capitalize on the demand for hydration-boosting skincare products by stocking items like Olay's Ultimate Hydration Essences. ## Related on Trend Hunter - [Hydrating Gel-to-Mist Makeup Sprays](https://www.trendhunter.com/trends/essence-jelly-grip-refreshing-aloe-spray.md) - [Functional Facial Mists](https://www.trendhunter.com/trends/evian-facial-mists.md) - [Versatile K-Beauty Mists](https://www.trendhunter.com/trends/aestura-atobarrier365.md) - [Multipurpose Hydrating Face Sprays](https://www.trendhunter.com/trends/drpawpaw-hydrating-face-mist.md) - [Skin-Caring Cream Mists](https://www.trendhunter.com/trends/cream-mist.md) - [Skin-Soothing Jelly Mists](https://www.trendhunter.com/trends/clean-face-solid-mist.md) - [Mushroom-Infused Skincare Mists](https://www.trendhunter.com/trends/super-shroom-serum-mist.md) - [Youth-Focused Facial Mists](https://www.trendhunter.com/trends/evereden-3.md) - [Hydrating Barrier Care Essences](https://www.trendhunter.com/trends/multiactive-delivery-essence.md)