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# Dangerous Drifting Competitions
The Ultimate Game of Drift Flips the ‘Horse’ Concept

By Jordan Sowunmi | Published 2012-12-26 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/ultimate-game-of-drift
References: [hypebeast](http://hypebeast.com/2012/12/professional-drivers-play-a-game-of-d-r-i-f-t) & [youtube](http://www.youtube.com/user/NetworkA)

What happens when professional drift driver Ryan Tuerck modifies the iconic pick-up basketball game of H-O-R-S-E into something he calls the the Ultimate Game of Drift? If you guessed outlandish car tricks, unforgettable style, and a tinge of danger, you’d be absolutely right.

Tuerck’s Ultimate Game of Drift stylishly appropriates the rules H-O-R-S-E for drift drivers. Each driver is given a stunt [drift driving](https://www.trendhunter.com/trends/unstoppable-dreams) task (i.e. perform a barrel tap and ensure the barrel stays within a five-foot radius), and each time a driver fails to complete the task, he is given a letter.

Some of the tasks seem impossibly difficult. One sees Tuerck and Drift Alliance teammate Chris Forsberg driving around the track with a jug of orange liquid in their right hand. The driver with the most liquid in their jug by the end of a lap wins.

The Ultimate Game of Drift is a must watch for [car enthusiasts](https://www.trendhunter.com/trends/bmw-2) and casual fans alike.

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 26% | Activity: 4% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Stunt Drift Competitions:** The Ultimate Game of Drift creates a new trend of high-stakes stunt drifting competitions.
- **Adaptation of Classic Games:** The Ultimate Game of Drift demonstrates the trend of adapting traditional games into extreme sports experiences.
- **Innovative Driving Challenges:** The Ultimate Game of Drift showcases the trend of creating unique and challenging driving tasks for professional drift drivers.

### Industries Being Reshaped

- **Automotive Entertainment:** The Ultimate Game of Drift presents opportunities for the automotive entertainment industry to develop thrilling and engaging content for audiences.
- **Extreme Sports Events:** The Ultimate Game of Drift opens up new possibilities for extreme sports event organizers to incorporate drift competitions with exciting challenges.
- **Content Creation and Media:** The Ultimate Game of Drift creates disruptive innovation opportunities for content creators and media companies to capture and showcase the unique spectacle of stunt drift competitions.

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