# Hyperpigmentation Protection Sunscreens Ultimate Defense Has Tranexamic Acid to Reduce Dark Spots By Laura McQuarrie | Published 2023-05-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ultimate-defense References: [wellandgood](https://www.wellandgood.com/dr-dennis-gross-ultimate-defense-sunscreen/) & [drdennisgross](https://drdennisgross.com/products/all-physical-ultimate-defense-sunscreen-spf-50) A good sunscreen for daily use is essential for protecting the skin against the harmful effects of the sun's ultraviolet rays and Dr. Dennis Gross [Skincare's](https://www.trendhunter.com/trends/daily-prevention) newest release, the All-Physical Ultimate Defense Broad Spectrum Sunscreen SPF 50, specifically supports hyperpigmentation protection. This innovative sun care formula contains ingredients like tranexamic acid that decrease melanin synthesis. From a consumer perspective, physical sunscreens that sit on the surface of the skin and act as a shield have a strong appeal due to their effectiveness, gentle nature, and environmentally friendly properties. While some consumers reach for [mineral sunscreens to reduce irritation](https://www.trendhunter.com/trends/sensitive-nontinted-mineral-sunscreen) and allergic reactions, some of the other reasons that physical sunscreens are becoming increasingly popular are their effectiveness, safety and sustainability. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 72% | Activity: 67% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Hyperpigmentation Protection:** Sunscreen formulations with hyperpigmentation protection are becoming increasingly popular, presenting an opportunity for skincare companies to create new products that cater to this demand. - **All-physical Sunscreens:** Increasing consumer demand for all-physical sunscreens presents an opportunity for companies to create gentle, environmentally friendly, and effective sun care products. - **Tranexamic Acid:** The use of tranexamic acid in sunscreens presents a disruptive innovation opportunity for skincare companies to cater to consumers who want to decrease melanin synthesis and reduce hyperpigmentation. ### Where This Applies - **Skincare:** The skincare industry can take advantage of the trend towards physical sunscreens with hyperpigmentation protection by creating innovative products that cater to this demand. - **Cosmetics:** Cosmetic companies can utilize the use of tranexamic acid in their sun care formulations as a disruptive innovation opportunity that appeals to consumers looking for multi-functional products that offer protection and skincare benefits. - **Health and Wellness:** The health and wellness industry can benefit from the trend towards all-physical sunscreens that offer sustainable and effective protection against UV rays. ## Related on Trend Hunter - [Soothing Clear Sunscreens](https://www.trendhunter.com/trends/clear-daily-soothing-uv-defense.md) - [Whipped Purple Sunscreens](https://www.trendhunter.com/trends/major-fade-disco-block.md) - [All-in-One Reparative Sunscreens](https://www.trendhunter.com/trends/repair-sunscreen.md) - [Serum-Like Tinted SPFs](https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen.md) - [Clean Tone-Inclusive Sunscreens](https://www.trendhunter.com/trends/youthscreen.md) - [Radiant Hydration-Focused Sunscreens](https://www.trendhunter.com/trends/protected-and-hydrated.md) - [Active Ingredient Sunscreens](https://www.trendhunter.com/trends/solis-antiaging-defense.md) - [Brightening Antioxidant Sunscreens](https://www.trendhunter.com/trends/multivitamin-clear-coat-broad-spectrum.md) - [Post-Medical Treatment Sunscreens](https://www.trendhunter.com/trends/daily-mineral-serum.md)