# Beer-Branded Album Releases Blue Moon & Mt. Joy Celebrate the Debut of the New Album Orange Blood By Grace Mahas | Published 2022-07-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ultimate-blue-moon-x-mt-joy-denver-experience References: [bluemoonrino](https://www.bluemoonrino.com/mtjoy) & [digitalbeerpromo](https://digitalbeerpromo.com/SW4/MC4467/en-US/Enter)  Blue Moon is teaming up with indie-rock sensation Mt. Joy to celebrate the release of their new album, 'Orange Blood.' The beer brand leveraged its RiNO pilot brewing team to create a signature brew with the band: Orange Blood Moon. To celebrate the launch of the new album, Blue Moon and Mt. Joy are giving one superfan an incredible Denver experience. The new giveaway includes two roundtrip tickets to Denver, a two-night stay in Denver, two tickets to Mt. Joy performances at Red Rocks on August 17th and Mission Ballroom on August 18th, a VIP meet and greet party with the band, a private tour of the RiNo Pilot Brewery, and a $250 travel stipend. Fans can enter online now through August to win the Ultimate Blue Moon x Mt. Joy Denver experience. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 88% | Activity: 98% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Branded Album Collaborations:** Opportunity for other brands to collaborate with artists for special edition products and services. - **Experience-based Marketing:** Brands can leverage special offers and events to build brand loyalty and engage customers. - **Craft Brewery Partnerships:** Craft breweries may collaborate with artists to create signature brews and enhance brand value. ### Sectors Adopting This - **Alcohol and Beverage:** Other alcohol and beverage companies may collaborate with artists to create signature drinks and build brand loyalty. - **Music and Entertainment:** Artists may partner with brands for exclusive experiences and special collaborations. - **Tourism and Hospitality:** Hotels and travel companies can offer special packages and deals to promote unique experiences and boost business. ## Related on Trend Hunter - [Magenta-Hued Belgian-Style Wheat Beers](https://www.trendhunter.com/trends/magenta-moon.md) - [Dry January Beer Launches](https://www.trendhunter.com/trends/dryback-january.md) - [Artisanal Bagel Craft Beers](https://www.trendhunter.com/trends/blue-moon-beer-bagel.md) - [Confession-Rewarding Beer Campaigns](https://www.trendhunter.com/trends/juicy-canfessions.md) - [Beer-Branded Fictitious Record Labels](https://www.trendhunter.com/trends/coors-light-records.md) - [Beer-Branded Music Platforms](https://www.trendhunter.com/trends/chill-amplified.md) - [Refreshing Tropical Wheat Beers](https://www.trendhunter.com/trends/tropicooler.md) - [Beer Brand Music Platforms](https://www.trendhunter.com/trends/coors-light-chill-on-shuffle.md) - [Western Series Beer Giveaways](https://www.trendhunter.com/trends/yellowstone-season-5.md)