# Pre-Workout Performance Shots Uncle Matt's Organic Ultimate Athlete Supports Strong Workouts By Laura McQuarrie | Published 2024-01-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ultimate-athlete References: [unclematts](https://www.unclematts.com/support-your-sporttm-introducing-our-new-ultimate-athlete-performance-shot-for-pre-workout/) & [unclematts](https://www.unclematts.com/products/2-oz-ultimate-athlete-pre-workout-performance-shot/)  [Uncle Matt's Organic](https://www.trendhunter.com/trends/uncle-matts-organic-1) Ultimate Athlete is a new Pre-Workout Performance Shot that was created in collaboration with the [Denver Broncos'](https://www.trendhunter.com/trends/dionilife) in-house chef. This functional wellness shot is made with a proprietary blend of organic beets, orange juice, coconut water, ginger and lemon juice, and it's designed to boost athletic performance, hydrate and reduce oxidative stress. "We wanted to create a great-tasting pre-workout shot that would support sports and fitness goals without chemicals or caffeine," said Susan McLean, VP of Marketing and Innovation at Uncle Matt's Organic "[the] Ultimate Athlete Shot is delicious and organic, but just as effective as the mainstream shots out there." According to the brand, a recent study proved the effectiveness of beets in boosting athletic performance and reducing muscle soreness, and for that reason, organic beet juice and powder is a key component of the pre-workout shot. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 40% | Activity: 51% | Freshness: 20% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Organic Pre-workout Supplements:** The rise of organic pre-workout supplements offers an alternative to traditional chemical-laden options for athletes and fitness enthusiasts. - **Functional Wellness Shots:** Functional wellness shots, like Uncle Matt's Organic Ultimate Athlete, cater to the growing demand for targeted nutrition and performance-enhancing products. - **Natural Sports Performance Boosters:** Natural sports performance boosters, such as beets, are gaining attention for their proven effectiveness in enhancing athletic performance and reducing muscle soreness. ### Industries Being Reshaped - **Sports Nutrition:** The sports nutrition industry can capitalize on the trend of organic pre-workout supplements by developing innovative, chemical-free products to cater to health-conscious athletes. - **Functional Beverage:** The functional beverage industry can leverage the demand for targeted wellness solutions with the creation of more functional wellness shots tailored to specific health and performance goals. - **Organic Food and Beverage:** The organic food and beverage industry can explore the potential of natural sports performance boosters, like beets, by incorporating them into innovative products and capitalizing on their proven benefits. ## Related on Trend Hunter - [Beetroot Pre-Workout Powders](https://www.trendhunter.com/trends/pre-workout-powder.md) - [Energizing Pre-Workout Gummies](https://www.trendhunter.com/trends/preworkout-energy-gummies.md) - [Raw Anti-Inflammatory Juice Shots](https://www.trendhunter.com/trends/exalt-juice-shots.md) - [Plant-Based Energy Shots](https://www.trendhunter.com/trends/wholesome-organics.md) - [Performance-Enhancing Smoothies](https://www.trendhunter.com/trends/performance-smoothies.md) - [Plant-Powered Energy Shots](https://www.trendhunter.com/trends/clean-energy-shot.md) - [Nootropic Pre-Workout Supplements](https://www.trendhunter.com/trends/new-history.md) - [Immunity-Boosting Wellness Shots](https://www.trendhunter.com/trends/vive-organic.md) - [Performance-Boosting Pre-Workout Mixes](https://www.trendhunter.com/trends/gat-sport.md)