# Bison Wool Socks The Ultimate American Sock Uses Soft & Durable Bison Down By Rahul Kalvapalle | Published 2014-11-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ultimate-american-sock References: [kickstarter](https://www.kickstarter.com/projects/brianlinton/the-ultimate-american-sock-made-from-bison-wool) & [unitedbyblue](http://unitedbyblue.com/) The Ultimate American Sock is a high-quality [bison down and merino wool sock](https://www.trendhunter.com/trends/down-socks) created by [United By Blue](https://www.trendhunter.com/trends/united-arrows-1), an outdoor lifestyle apparel company that strives to fuse high-quality products with socially conscious business practices. The sock uses highly durable and ultra-soft bison down obtained from bison raised domestically in the Rocky Mountain West. These magnificent animals only produce 4-6 ounces of under-coat fiber a year, making bison down a prized commodity. The fiber they do produce is softer, warmer and more durable than merino wool. However, its short length requires that it be fused with merino wool -- which is longer -- to produce yarn thin enough for socks. When you slip your feet into a pair of Ultimate American Socks, you feel as if you are walking on clouds. The fit is incredibly soft and snug; however, the socks somehow also manage to be extremely tough and durable. The socks are also hypo-allergenic and anti-microbial, besides having moisture-wicking properties to keep you dry and comfortable. Another good reason to purchase these socks has to do with United By Blue's promise to remove a pound of trash from oceans and waterways for each pair of socks sold. The product is also all-American, with every stage of the manufacturing process -- from collection of bison down to spinning into socks -- taking place exclusively in the USA. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 23% | Activity: 75% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Bison Down:** Opportunity for innovative use of highly durable and ultra-soft bison down in various products, such as clothing and home goods. - **Socially Conscious Business:** Opportunity for businesses to incorporate socially conscious practices, such as environmental sustainability initiatives, into their operations. - **Domestic Manufacturing:** Opportunity to leverage the benefits of domestically manufacturing products, such as supporting local economies and ensuring high-quality production. ### Where This Applies - **Apparel:** Opportunity for apparel brands to create high-quality, eco-friendly products using innovative materials like bison down and merino wool. - **Outdoor Gear:** Opportunity for outdoor gear manufacturers to integrate sustainable and durable materials, such as bison down, into their products for improved performance and comfort. - **Sustainable Fashion:** Opportunity for the sustainable fashion industry to embrace socially conscious business practices and offer environmentally friendly options, like the Ultimate American Socks. ## Related on Trend Hunter - [Bamboo-Enriched Cozy Lounge Socks](https://www.trendhunter.com/trends/cozy-lounge-socks.md) - [High-Quality Merino Wool Socks](https://www.trendhunter.com/trends/pursuit-wool-socks.md) - [Down-Filled Puffy Socks](https://www.trendhunter.com/trends/down-socks.md) - [Merino Wool Sock Sneakers](https://www.trendhunter.com/trends/uynner-hero-shoes.md) - [High-Performance Sock Brands](https://www.trendhunter.com/trends/performance-sock-brand.md) - [Advanced Ionized Silver Socks](https://www.trendhunter.com/trends/allday-silver-socks.md) - [Upcycled Sock Dog Beds](https://www.trendhunter.com/trends/k9-camp-cushion.md) - [High-Performance Merino Wool Apparel](https://www.trendhunter.com/trends/nuyarn-technology.md) - [Luxury Eco-Conscious Socks](https://www.trendhunter.com/trends/madmia.md)