# Bass-Boosting Bluetooth Speakers Sony's ULT Power Series Brings Back a Nostalgic Audio By Amy Duong | Published 2024-04-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ult-power References: [engadget](https://www.engadget.com/sonys-new-ult-bluetooth-speakers-are-bringing-back-the-90s-bass-boost-button-160056401.html)  [Sony](https://www.trendhunter.com/trends/sony-ult) introduces a set of three speakers dubbed the ULT Power Series, marking its latest line of audio products. Each speaker is detailed with the ULT button, which provides a deep bass boost. This brings back a nostalgic sound as the bass boom was popular during the 90s. The ULT Field 1 is essentially a [standard Bluetooth speaker](https://www.trendhunter.com/trends/portable-bluetooth-speaker1) with wireless capabilities. The compact structure comes in an array of color options including black, white, and grey or orange for those who prefer a bolder look. The battery lasts up to 12 hours with every charge and other protective details include the casing which is [IP67 water-resistant](https://www.trendhunter.com/trends/waterproof-bluetooth-speaker1), shockproof, and dustproof. The small structure allows the speaker to comfortably rest on the side or stand up. Image Credit: Sony ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 91% | Activity: 59% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Deep-bass Bluetooth Speakers:** Incorporating deep bass-boosting technology brings a nostalgic audio experience for consumers. - **Wireless Compact Speakers:** Compact design with wireless capabilities caters to modern on-the-go audio needs. - **Durable Outdoor Speakers:** Water-resistant, shockproof, and dustproof features open opportunities for outdoor audio experiences. ### Sectors Adopting This - **Electronics Manufacturing:** Manufacturers can explore integrating deep bass-boosting technology into a wide range of audio products. - **Consumer Electronics:** The demand for compact wireless speakers offers growth potential in the consumer electronics market. - **Outdoor Recreation:** The development of durable outdoor speakers presents opportunities for enhancing outdoor recreation experiences. ## Related on Trend Hunter - [Robust Bass-Boosted Speakers](https://www.trendhunter.com/trends/sony-ult.md) - [Illuminating Towering Party Speakers](https://www.trendhunter.com/trends/ult-tower-10.md) - [Bass-Boosting Headphone Models](https://www.trendhunter.com/trends/sony-ult-wear.md) - [Beach-Ready Bluetooth Speakers](https://www.trendhunter.com/trends/bluetooth-speaker-1.md) - [Compact Portable Bluetooth Speakers](https://www.trendhunter.com/trends/wonderboom-3-speaker.md) - [Loud Oval-Structured Speakers](https://www.trendhunter.com/trends/epicboom-speaker.md) - [Party-Ready Bluetooth Speakers](https://www.trendhunter.com/trends/sony-srsxv900.md) - [Rugged Bass-Boosted Speaker Units](https://www.trendhunter.com/trends/soundcore-boom-2-plus.md) - [Outdoor Lifestyle Speaker Lineups](https://www.trendhunter.com/trends/sony-xseries-speakers.md)