# Hipster Country Girl Lookbooks The Ulla Johnson Fall 2013 Collection is Conservative and Chic By Tana Makmanee | Published 2013-08-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ulla-johnson-fall-2013 References: [honestlywtf](http://honestlywtf.com/collections/ulla-johnson-fall-2013/) & [ullajohnson](http://www.ullajohnson.com/fall13/) With summer quickly coming to an end, there's no better time to start stocking up on fall essentials, and the Ulla Johnson Fall 2013 collection beautifully blends conservative country looks with modern hipster accents that any fashionista will surely appreciate. While some shoppers may associate [conservative ensembles and country apparel](https://www.trendhunter.com/trends/fallwinter-2025) as retro or outdated, there's something very sophisticated about the aspect of [simple and layered clothing](https://www.trendhunter.com/trends/uniqlo-u-fw24), a feature that Johnson has wonderfully showcased in her clothing line. Blending [simple knitted sweaters](https://www.trendhunter.com/trends/atelier-solana) with fitted trousers and feminine dresses, the Ulla Johnson Fall 2013 collection is all about showcasing that stylish apparel doesn't necessarily have to mean revealing or provocative clothing. Showcasing a bit of bohemian and hipster appeal in the designs, the Ulla Johnson Fall 2013 collection is sure to make waves in retail stores in the fall. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 92% | Activity: 64% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Conservative Fashion:** Opportunity for retailers to stock up on sophisticated and simple clothing that appeals to customers looking for stylish but modest apparel. - **Layered Clothing:** Potential for designers to showcase layered outfits that are both fashionable and functional for the cooler fall season. - **Bohemian Hipster Style:** Chance for fashion brands to incorporate bohemian and hipster elements into their collections, attracting trendy and alternative fashion enthusiasts. ### Who This Affects Most - **Fashion Retail:** Retailers can capitalize on the demand for conservative fashion by offering a wide range of stylish and modest clothing options. - **Fashion Design:** Designers have an opportunity to create layered clothing that is both visually appealing and practical for customers during the fall season. - **Fashion Brands:** Fashion brands have the chance to tap into the bohemian hipster trend, attracting a niche market of trendy and alternative fashion consumers. ## Related on Trend Hunter - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Fall-Centric Layered Apparel](https://www.trendhunter.com/trends/uniqlo-u-fw24.md) - [Comfortable Sophisticated Knit Fashion](https://www.trendhunter.com/trends/kerisma-knits.md) - [Seasonal Womenswear Collections](https://www.trendhunter.com/trends/artless-forevers-fall-25.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md)