# Digital Skincare Passports Shisedo Unveils the Ulé Capsule with the New Digital Product Passports By Kanesa D | Published 2024-02-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ule-1 References: [glossy.co](https://www.glossy.co/beauty/ule-among-first-beauty-brands-to-launch-digital-product-passport/) & [ulebeauty](https://www.ulebeauty.com/)  [Shiseido](https://www.trendhunter.com/trends/shiseidos-new-drink-format) is introducing a new digital experience revolving around the [C-Bright serum](https://www.trendhunter.com/trends/ultimune-power-infusing-serums). The new digital product passport (DPP) is a comprehensive virtual profile for tangible goods, offering consumers and stakeholders unprecedented transparency into the serum's composition, manufacturing processes, and lifecycle. “The non-transferability of the passport is crucial for our brand as it reinforces the exclusivity and value of the rewards and experiences we offer,” said Sandrine Henrie, the co-founder of Ulé. “This way, we maintain a sense of personal connection and appreciation for our customers’ loyalty, and it also helps to prevent misuse or exploitation of the rewards program.” Leveraging a partnership with French [Web3](https://www.trendhunter.com/trends/shiseido-3) provider Arianee, this release allows Shiseido to gauge what kinds of products their customer base desires and purchases most. Image Credit: Ulé ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 72% | Activity: 83% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Why This Trend Is Growing - **Virtual Product Profiles:** Shiseido is pioneering a new digital experience with the introduction of the Ulé Capsule and Digital Product Passports, providing exceptional transparency into product composition and lifecycle. - **Non-transferable Rewards Programs:** The emphasis on non-transferability in the digital passport reinforces exclusivity and value for consumers while preventing misuse or exploitation of loyalty rewards. - **Web3 Integration in Skincare:** Through a partnership with Arianee, Shiseido leverages Web3 technology to understand customer preferences and optimize product offerings. ### Industries Being Reshaped - **Beauty & Skincare:** The beauty and skincare industry can explore disruptive opportunities in implementing virtual product profiles for enhanced transparency and consumer engagement. - **Customer Loyalty Programs:** Non-transferable rewards programs open avenues for innovation in customer loyalty strategies, fostering personal connections and preventing misuse. - **Blockchain Technology:** Web3 integration in skincare presents industries with the chance to leverage blockchain technology for data insights and customer-focused product development. ## Related on Trend Hunter - [Digital Product Passport Solutions](https://www.trendhunter.com/trends/eviden.md) - [Digital Passport Partnerships](https://www.trendhunter.com/trends/viamedici.md) - [Digital Travel Retail Experiences](https://www.trendhunter.com/trends/digital-travel-retail.md) - [Retail-Forward AI Tools](https://www.trendhunter.com/trends/piconext.md) - [Beauty-Enhancing Ampoule Drinks](https://www.trendhunter.com/trends/shiseidos-new-drink-format.md) - [3D Skin Mapping Tools](https://www.trendhunter.com/trends/3d-skin-mapping-tool.md) - [Collectible Sticker Books](https://www.trendhunter.com/trends/glossier-passport-book.md) - [Advanced Micro-Needle Skincare](https://www.trendhunter.com/trends/shiseido-nextgen.md) - [Smartphone Passport ID Features](https://www.trendhunter.com/trends/apple-digital-id.md)