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# Celebratory Ukrainian Portraiture
Treti Pevni Tributes Ukrainian Culture with Vibrant Photography

By Riley von Niessen | Published 2016-08-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ukrainian-culture
References: [fubiz.net](http://www.fubiz.net/en/2016/08/13/admirable-celebration-of-ukrainian-culture/) & [instagram](https://www.instagram.com/third_roosters/)

'Treti Pevni' is the name of a creative collective which translates to mean "the third rooster" that has been documenting images that portray certain aspects of Ukrainian culture.

Each of the images shows feminine subjects engulfed in flowery ensembles that show their roots well. With its Ukranian culture photography series, Treti Pevni offers an insight of what it means to identify with the nationality -- exposing the [multidimensional layers of history](https://www.trendhunter.com/trends/shapes-we-take) that lay behind its immense sense of pride.

While one image shows a young girl wearing a [headdress of yellowy flowers](https://www.trendhunter.com/trends/handcrafted-flower-crown) along with blue and white embroidered garb, another shows a woman adorned in a headdress that expands like a peacock tail around her.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 90% | Activity: 91% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What's Driving This Trend

- **Ukrainian Culture Photography:** Disruptive innovation opportunity: Develop a platform or app that connects photographers with individuals interested in showcasing and celebrating their cultural identity through photography.
- **Multidimensional Cultural Identity:** Disruptive innovation opportunity: Create a virtual reality experience that immerses users in an interactive exploration of different cultural identities, allowing them to understand and appreciate the diversity of human experiences.
- **Creative Collectives:** Disruptive innovation opportunity: Build an online platform that enables creative collectives from different cultures to collaborate and showcase their work, fostering cross-cultural exchange and learning.

### Who This Affects Most

- **Art and Photography:** Disruptive innovation opportunity: Develop AI-powered image recognition software that can analyze and tag cultural elements in photographs, making it easier for artists and photographers to create and curate culturally significant collections.
- **Cultural Tourism:** Disruptive innovation opportunity: Design an augmented reality mobile app that provides tourists with interactive cultural experiences, combining historical information with immersive digital elements to enhance their understanding and enjoyment of different cultures.
- **Social Media and Networking:** Disruptive innovation opportunity: Create a social media platform specifically for cultural enthusiasts, connecting them with like-minded individuals and facilitating discussions, collaborations, and sharing of cultural content.

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