# Caged Editorials The UKMCBO Photography Session is Rough and Gritty By Jacqueline Parrish | Published 2009-10-22 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/ukmcbo-photography References: [homotography.blogspot](http://homotography.blogspot.com/2009/10/norb-peti-by-ukmcbo.html) & [ukmcbo](http://www.ukmcbo.com/) Shot by Venezuelan photographer Carlos Hernandez for his company UKMCBO Photography, the Norb Peti photo spread is a [softly-edged, rough and gritty](https://www.trendhunter.com/trends/jiyongkim-fw25) selection of photos that feature Norb Peti, a genetically blessed Hungarian, in a series of raw fervor-esque shots. The Norb Peti shoot by UKMCBO Photography was the taken in New York City with the personal trainer whose piercing glare gives a sense of the personal trainer looking directly through you. **Implications** - HOW CAN COMPANIES BENEFIT FROM THIS? Consumers and audiences have always been fascinated by art that appeals to the dark and mysterious part of the human mind. Artwork that is not necessarily pleasant to look at is often the most captivating. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 5% | Activity: 62% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Dark Photography:** The trend towards dark and gritty photography creates opportunities for companies to experiment with more edgy and unconventional visuals in their marketing materials. - **Raw Advertising:** The raw and fervor-esque style of photography popularized in photo spreads creates disruption in traditional advertising themes and opens doors to more daring marketing concepts. - **Unconventional Model Selections:** The use of genetically blessed but non-traditional model selections in photo spreads attracts the audience's attention and creates opportunities for companies to experiment with a similar strategy to differentiate their image. ### Sectors Adopting This - **Fashion:** The fashion industry can leverage the dark and gritty trend in photography to create visually arresting campaigns that stand out from competitors. - **Fitness:** The fitness industry has an opportunity to experiment with unconventional model selections in their marketing campaigns and challenge the status quo of traditional beauty standards. - **Advertising:** The advertising industry can benefit from the popularity of raw and fervor-esque styles by incorporating them into campaigns and creating more disruptive and unconventional advertising concepts. ## Related on Trend Hunter - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Edgy Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/barry-m-beauty.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Artful Spikey Furniture Collections](https://www.trendhunter.com/trends/chet-lo.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Skateboard-Themed Photography Books](https://www.trendhunter.com/trends/rabbit-hole-1.md)