# Ancient Grain Japanese Gins Ukiyo Gin Signs Major Distribution Deal with Sainsbury's By Niko Pajkovic | Published 2022-10-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ukiyo-gin References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2022/10/ukiyo-gin-rolls-out-in-sainburys/)  Japanese spirits label [Ukiyo](https://www.trendhunter.com/trends/japanese-gin) has officially secured a distribution deal with UK-based supermarket chain [Sainsbury](https://www.trendhunter.com/trends/roku-sakura-bloom-edition). Starting now, Sainsbury will be selling the brand's signature Blossom Gin product both in-store and on its website. Blossom Gin is made in Kagoshima, Japan, and features a unique formula that blends ancient grains and several botanicals, such as mandarin, spice, and juniper. Like all of Ukyo's products, Blossom Gin features a 4-% ABV. “We are delighted to partner with Sainsbury’s to bring this unique expression directly to the consumer in the UK... Ukiyo has proven to be a huge hit with both trade customers and consumers in international markets, and we look forward to hearing the feedback from Sainsbury’s customers," said John Soden, the chief commercial officer of [Kirker Greer Spirits](https://www.trendhunter.com/trends/ukiyo-japanese-nashi-pear-gin). Image Credit: Ukiyo Gin ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 33% | Activity: 46% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Ancient Grain Alcohol:** There is potential to disrupt the alcohol industry by using lesser-known ancient grains to create unique products, such as Ukiyo's Blossom Gin. - **International Distribution Deals:** By securing a major distribution deal with Sainsbury's, Ukiyo has shown that there is opportunity for international alcohol brands to expand their reach in the UK market. - **Botanical-infused Alcohol:** Ukiyo's use of botanicals, such as mandarin and spice, showcases the potential for adding unique and unexpected ingredients to alcohol for a one-of-a-kind product. ### Sectors Adopting This - **Alcohol Industry:** Ukiyo's use of ancient grains and unique botanicals to create Blossom Gin presents an opportunity for the alcohol industry to innovate and experiment with new ingredients and formulas. - **International Trade Industry:** International alcohol brands, like Ukiyo, can benefit from expanding their distribution deals to new markets, which presents an opportunity for the international trade industry to facilitate these agreements. - **Supermarket Industry:** By partnering with Ukiyo to sell Blossom Gin, Sainsbury's has shown that there is potential for supermarkets to offer unique and specialized alcohol products to their customers. ## Related on Trend Hunter - [Collaborative Retailer Gins](https://www.trendhunter.com/trends/ukiyo-japanese-nashi-pear-gin.md) - [Japanese Spiced Botanical Gins](https://www.trendhunter.com/trends/ukiyo-spirits.md) - [Botanical Japanese Gins](https://www.trendhunter.com/trends/sasshu.md) - [Floral Japanese Gins](https://www.trendhunter.com/trends/roku-sakura-bloom-edition.md) - [Premium Japanese Botanical Gins](https://www.trendhunter.com/trends/sasshu-craft-gin.md) - [Peppery Yuzu Gins](https://www.trendhunter.com/trends/ukiyo-yuzu-gin.md) - [Japanese Plum-Flavored Gins](https://www.trendhunter.com/trends/ki-no-bai.md) - [Single-Grain Japanese Spirits](https://www.trendhunter.com/trends/iconic-spirits.md) - [Citrusy Japanese-Style Gins](https://www.trendhunter.com/trends/love-drinks-etsu-gin.md)