# Fatiguing Footwear Photography Pallid Pastels and Exhausted Models in 'Sugar Rush' for UK Vogue By Jacqueline Parrish | Published 2009-09-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/uk-vogue-sugar-rush References: [papermode.cyanatrendland](http://papermode.cyanatrendland.com/category/all-fashion-editorial/) & [vogue](http://www.vogue.co.uk/) The models in UK [Vogue's](https://www.trendhunter.com/trends/no-rules-club) latest editorial 'Sugar Rush' (shot by Benjamin Alexander Huseby) are displayed in a pallid array of pastels, appearing both flippant and fatigued as if they could not walk another minute in their [high-end, fabulous shoes](https://www.trendhunter.com/trends/sergio-rossi). The backdrop and props for this photo shoot help to emphasize this season's “sharp lines, stunning details and elegant shapes,” showcasing designs from some of the newest, hottest and most promising designers on the market. **Implications** - The stunning 'SUGAR RUSH/ SPOILT FOR CHOICE/ RAY OF LIGHT' editorial was photographed by accomplished English photographer Benjamin Alexander Huseby, and styled by the lovely Joanna Schlenzka for Vogue UK. And what a team they make. Do not be surprised if you see Vogue UK compiling this crew again for another shoot. As the adage goes, if it ain't broke, don't fix it. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 88% | Activity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Pallid Pastels:** Opportunity for fashion designers to incorporate subdued color palettes into their collections, creating a unique and fatigued aesthetic. - **Flippant Fashion:** Chance for retailers to embrace a carefree and nonchalant approach to fashion, offering laid-back and worn-out styles for the modern consumer. - **Exhausted Elegance:** Potential for beauty brands to promote a tired and disheveled look, showcasing products that create a perfectly fatigued appearance. ### Who This Affects Most - **Fashion Design:** Disruptive innovation opportunity for fashion designers to create collections that embrace fatigue and exhaustion as a fashionable aesthetic. - **Retail:** Innovation potential for retailers to cater to consumers seeking worn-out and nonchalant fashion styles, creating a unique shopping experience. - **Beauty:** Opportunity for beauty brands to develop products and techniques that help consumers achieve a fatigued and disheveled look, promoting a new standard of elegance. ## Related on Trend Hunter - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Textured Floral Design Footwear](https://www.trendhunter.com/trends/oasis-society.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Seasonally Appropriate Footwear Capsules](https://www.trendhunter.com/trends/petals-pearls.md)