# Demure Ladylike Shoots Felicity Jones is Lovely in this UK Vogue February 2014 Editorial By Leslie Chen | Published 2014-01-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/uk-vogue-february-2014 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2014/01/felicity-jones-by-alasdair-mc-lellan-for-uk-vogue-february-2014-editorial.html) & [vogue](http://www.vogue.co.uk/) British actress Felicity Jones lets her classy side take center stage in this photo shoot for UK Vogue February 2014. Dressed in [ladylike blazers, skirts and jackets](https://www.trendhunter.com/trends/femininity-in-bloom), the 30-year-old actress - unlike many starlets today - clearly doesn't need to show excessive amounts of skin to get noticed. Pastel shades of powder blue and light pink give the styling a vintage edge that only adds to the demure feel of the shoot. Her look is finished off with a simple and natural down 'do and just a hint of make up. Shot by photographer Alasdair McLellan, Jones is the epitome of [baby doll chic](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection) as she stares innocently yet seductively into the camera. Take a cue from this UK Vogue February 2014 editorial; sometimes leaving more to the imagination is the way to go. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 67% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Classy Fashion Shoots:** Opportunity for fashion brands to promote elegant and demure styles that focus on sophistication and class rather than excessive skin exposure. - **Vintage-inspired Styling:** Opportunity for fashion designers to incorporate pastel shades and retro elements into their collections to create a timeless and nostalgic appeal. - **Natural Beauty Aesthetics:** Opportunity for beauty brands to promote minimal makeup and a natural look that enhances one's features without heavy cosmetic application. ### Industries Being Reshaped - **Fashion:** Fashion brands can capitalize on the demand for classy and vintage-inspired styles to attract customers who prefer a more elegant and sophisticated look. - **Photography:** Photographers specializing in editorial shoots can explore the use of natural lighting and retro aesthetics to create captivating vintage-inspired images. - **Beauty:** Beauty brands can develop products and techniques that focus on enhancing natural beauty without relying heavily on heavy makeup and cosmetic enhancements. ## Related on Trend Hunter - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Comfortably Chic Capsules](https://www.trendhunter.com/trends/modern-muse.md)