# Shocking Cigarette Labels UK Follows Canada With Graphic Attempt to Discourage Smoking By Ben Preiss | Published 2007-09-06 | World Source: Trend Hunter, https://www.trendhunter.com/trends/uk-to-print-shock-photos-on-cigarette-packs-to-discourage-smokers References: [washingtonpost](http://www.washingtonpost.com/wp-dyn/content/article/2007/08/29/AR2007082900764.html) Until now cigarette packs in the UK have carried text warning that have been much larger than those in the US Apparently that hasn't lead to a steep enough decline in smoking which has recently been banned in public places in the UK. So, the UK will become the first [EU](https://www.trendhunter.com/trends/iqrcode) member to print the photo warnings developed by the [European Commission](https://www.trendhunter.com/trends/roadmap-to-phase-out). The catch is that the photo warnings are very shocking! This strategy has already been implemented for more than a year in Canada. Will the rest of the EU follow suit? ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 96% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### What's Driving This Trend - **Graphic Warnings:** Businesses can take advantage of creating new graphic warnings or messaging that convey impactful messages to consumers in a nonverbal way. - **Tobacco Abstinence:** Smoking cessation programs or alternatives like e-cigarettes can be marketed as an opportunity for businesses as more consumers avoid tobacco products. - **Public Health Advocacy:** Opportunities to support public health campaigns or develop partnerships with public health organizations which aim to reduce the harmful effects of smoking. ### Who This Affects Most - **Tobacco:** Tobacco companies can diversify and innovate by creating e-cigarettes, nicotine replacements, and other similar products that are less harmful and more appealing to consumers. - **Advertising:** Businesses specializing in advertising can provide support to tobacco companies to communicate new messaging and graphic warnings on products through creative campaigns and strategy. - **Healthcare:** Healthcare providers, giving emphasis to their preventive programs, can take lead in developing tobacco cessation programs and partnering with local organizations to fight the harmful effects of smoking. ## Related on Trend Hunter - [Health-Conscious Toilet Product Packaging](https://www.trendhunter.com/trends/toilet-wipe-packs.md) - [Rechargeable Vape Devices](https://www.trendhunter.com/trends/blu-box-kit.md) - [Next-Generation Vaping Pod Systems](https://www.trendhunter.com/trends/juul-2.md) - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md) - [Pod-Based Nicotine Reduction Kits](https://www.trendhunter.com/trends/nicotine-reduction.md) - [Fuss-Free Compact Vape Bars](https://www.trendhunter.com/trends/jac-vapour-nicnac.md) - [Healthy Habit Food Packaging](https://www.trendhunter.com/trends/lidl-packaging.md) - [Cigarette-Style Tea Boxes](https://www.trendhunter.com/trends/und.md) - [Low-Cost Vape Starter Kits](https://www.trendhunter.com/trends/relx-starter-kit.md)